Athlete Nutrition

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

The Athlete’s Gut is an in-depth look at a system that plagues many athletes. This guide offers a much-needed resource for troubleshooting GI problems. The majority of endurance athletes suffer from some kind of gut problem during training and competition. Symptoms like nausea, cramping, bloating, side stitches, and the need to defecate can negatively impact an athlete’s performance. Why are gut problems so common during exercise? And what can athletes do to prevent and manage gut symptoms that occur during training and competition?

In recent years "recovery" has become a sports and fitness buzzword. Anyone who works out or competes at any level is bombarded with the latest recovery products and services: from drinks and shakes to compression sleeves, foam rollers, electrical muscle stimulators, and sleep trackers. In Good to Go, acclaimed FiveThirtyEight science writer Christie Aschwanden takes listeners on an entertaining and enlightening tour through this strange world.

Because most nutrition products and training plans are designed for men, it's no wonder that so many female athletes struggle to reach their full potential. ROAR is a comprehensive, physiology-based nutrition and training guide specifically designed for active women. This book teaches you everything you need to know to adapt your nutrition, hydration, and training to your unique physiology so you can work with, rather than against, your female physiology.

Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training? In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle.

In Brave Enough, Jessie Diggins reveals the true story of her journey from the American Midwest into sports history. With candid charm and characteristic grit, she connects the dots from her free-spirited upbringing in the woods of Minnesota to racing in the bright spotlights of the Olympics. Going far beyond stories of races and ribbons, she describes the challenges and frustrations of becoming a serious athlete.

Are you looking to optimize your health, fitness, and performance with running and strength training? Look no further! Hybrid athlete training is quickly becoming the sought-after method in the health and fitness industry. Becoming strong and resilient in both running and strength training will unlock new potential for your cardiovascular and muscular fitness. “How to Train like a Hybrid Athlete” will give you a solid foundation about training concepts to achieve your endurance and strength goals.

Training for the Uphill Athlete translates theory into methodology to allow you to write your own training plans and coach yourself to endurance goals. Steve House, one of the best mountaineers, and his coach Scott Johnston, an Olympic-level cross country ski coach, along with Kilian Jornet, hands down best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other endurance sports that require optimum fitness and customized strength.  

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits that are essential to maximizing workout benefits. The Endurance Diet shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you.

Are you an athlete or fitness enthusiast longing to enhance your performance and well-being through nutrition? Or perhaps you’re anyone keen on unlocking a healthier, more vibrant self? Discover the transformative power of plant-based living with this comprehensive guide!📈 “The Plant-Based Athlete's 30-Day Challenge: Transform Your Body and Mind” is not just a book; it’s a journey towards optimal health and peak performance. Authored by the renowned Samantha L. Coyle, this book unravels the scientific mysteries behind plant-based nutrition and its profound impact on athletic ...

The Plant-Based Athlete by Matt Frazier and Robert Cheeke offers a persuasive body of evidence for adopting a plant-based lifestyle to achieve endurance, flexibility, sport, training, or lifting goals. Featuring more than 60 recipes, insights from famous plant-based athletes, and explosive scientific research, it is the ultimate invitation for joining the growing community of athletes (from elites to weekend warriors) who use plants to power their workouts and their every day.

In Which Comes First, Cardio or Weights?, physicist and award-winning journalist Alex Hutchinson tackles dozens of commonly held beliefs and looks at just what research science has - and has not - proven to be true. This myth-busting book covers the full spectrum of exercise science and offers the latest in research from around the globe, as well as plenty of practical tips on using proven science to improve fitness, reach weight loss goals, and achieve better competition results.

Discover the vital connection between diet and top athletic performance with Mental Toughness for Teen Athletes - Nutrition. This comprehensive resource, specifically designed for the nutritional needs of teen athletes, reveals how a well-planned diet enhances mental resilience and drives sports success.

Many people will remember Eric Liddell as the Olympic gold medalist from the Academy Award-winning film Chariots of Fire. Famously, Liddell would not run on Sunday because of his strict observance of the Christian Sabbath, and so he did not compete in his signature event, the 100 meters, at the 1924 Paris Olympics. He was the greatest sprinter in the world at the time, and his choice not to run was ridiculed by the British Olympic committee, his fellow athletes, and most of the world press.

After being on yo-yo diets almost all her life, Sue Reynolds was still morbidly obese, but decided to try one more time without much hope for positive results. But this time was different. She was tired of not being able to tie her own shoes, fit in restaurant booths, or walk more than a few feet. She was ready. The Athlete Inside follows Reynolds's journey as she lost 200 pounds and found an athlete hiding inside her body.

Put fitness into practice with this balance-driven guide from cyclist, CEO, and coach Art Trapotsis. Do the demands of your career, family, and life constantly sabotage your efforts to improve your fitness? Exercise is vitally important for good health, but it usually takes a back seat when life becomes busy. You might prioritize your work and family relationships out of what seems like necessity, but before you realize it, your fitness goals are pushed aside, and you feel stressed out and unbalanced. The bright side? It doesn't have to be that way.

Famous three-time Grand Slam winner Arthur Ashe pointed out that many in sports fall victim to “paralysis by analysis”. Athletes on any level can experience the pain of overthinking and sabotaging their performance. Blame many traditional methods of teaching and training. How can we train smarter, not harder? If only our body and mind could perform in a way that’s more natural and instinctive. The best athletes have this quality, but many feel it is simply unattainable for them. I assure you it is not.