In 1963, 30-year-old Friedman - who had recently quit his job as a Boston advertising executive and returned to his hometown of New York to become a theatrical producer - opened a coffee house for Broadway performers called the Improvisation. His goal? Simply to make a living, and if all went according to plan, to also make enough professional contacts to be able to mount his first Broadway show within a year's time. Later shortened to the Improv, its first West 44th Street location was in a seedy section of Manhattan's Hell's Kitchen.
Regular price: $31.49