Showing results by author "Rita Gunther McGrath"

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    • Old Habits Die Hard, but They Do Die

    • By: Rita Gunther McGrath
    • Narrated by: Fleet Cooper
    • Length: 14 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
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    I love the notion that customers’ purchase decisions are more closely related to habit and ease than to loyalty—it brings much-needed insight from behavioral science to the study of consumer decisions.

    Regular price: $3.95

    • How the Growth Outliers Do It (Harvard Business Review)

    • By: Rita Gunther McGrath
    • Narrated by: Todd Mundt
    • Length: 20 mins
    • Unabridged
    • Overall
      4 out of 5 stars 9
    • Performance
      4.5 out of 5 stars 6
    • Story
      4.5 out of 5 stars 6

    The characteristics that enable a company to grow revenues by at least 5 percent year after year.

    Regular price: $1.95

    • Failing by Design (Harvard Business Review)

    • By: Rita Gunther McGrath
    • Narrated by: Todd Mundt
    • Length: 22 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 3
    • Performance
      3.5 out of 5 stars 3
    • Story
      3.5 out of 5 stars 3

    Rita Gunther McGrath, a professor at Columbia Business School, writes about how to set up intelligent trials and learn from inevitable errors.

    Regular price: $1.95

    • How the Growth Outliers Do It (Harvard Business Review)

    • By: Rita Gunther McGrath
    • Narrated by: Todd Mundt
    • Length: 19 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    The characteristics that enable a company to grow revenues by at least 5 percent year after year.

    Regular price: $1.95