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The End of Competitive Advantage  By  cover art

The End of Competitive Advantage

By: Rita Gunther McGrath,Alex Gourlay - foreword
Narrated by: Teri Schnaubelt
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Publisher's Summary

Are you at risk of being trapped in an uncompetitive business? 

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. 

In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.  

Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. 

This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world's most successful companies use this method to compete and win today. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2013 Rita Gunther McGrath (P)2019 Gildan Media

What listeners say about The End of Competitive Advantage

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Additional Material

Rita mentions of Additional material in her book for tables and usable checklists, which are a Tool for Transient Competitive Advantage. Where can I get that…if I can’t …then there should have been a disclaimer before I bought a audible book that the important additional material won’t be available…then would have gone for hardcover. Please try to review and provide a solution…thanks

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Overall excellent

The overall theme is enjoyable and educational. The examples of different companies and what those companies did or do helped me contextualise the points made. The focus on the individual was particularly engaging and encouraging for me.

I’m keen on the follow up, especially major world events (e.g. pandemics)

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  • SteveN
  • 03-23-20

Missed the bullseye ever so slightly

Usefullness:

While the concept of a transient advantage isn't without its merits, the idea of a transient advantage is only viable when an understanding of what a competitive advantage is not fully understood.

This is not the place to discuss the definition of a true competitive advantage, but suffice to say it is not something that can be obtained from new technologies or creative practices...at least not in the long term. Confused? Consider this, organisations only ever have 1 resource that can be considered a true competitive advantage (think Steve Jobs or Bill Gates!).

Much of what is discussed in this book is insightful and can assist in a businesses progress towards success, however be warned that the advice offered has been taught in MBA programs for over a decade and as such little of these insights are cutting edge ideas. Therefore, this book, in my opinion, has much to offer business owners and employees as a benchmark to measure their current business environments and activities.

Story:

Overall, the story was good with only a little repitition of some cases studies: Infosys is mentioned so often I questioned whether there was a more sinister marketing motive at play.

Performance:

I would also warn that the narrators voice can be somewhat annoying, however I appreciate that this is more of a personal issue and should not affect the overall review of the books value.

I hope this review helps readers find there next book more effectively.

1 person found this helpful