The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

By: Rita Gunther McGrath, Alex Gourlay - foreword

Narrated by: Teri Schnaubelt

Are you at risk of being trapped in an uncompetitive business?

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.

Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it's time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.

This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world's most successful companies use this method to compete and win today.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Rita Gunther McGrath (P)2019 Gildan Media

A great book for people who are interested in innovation and successful business strategy.

this was a ver insightful and well researched book. I also lived that there were strategies to use for y
our career development.

Overall excellent

The overall theme is enjoyable and educational. The examples of different companies and what those companies did or do helped me contextualise the points made. The focus on the individual was particularly engaging and encouraging for me.

I’m keen on the follow up, especially major world events (e.g. pandemics)

Additional Material

Rita mentions of Additional material in her book for tables and usable checklists, which are a Tool for Transient Competitive Advantage. Where can I get that…if I can’t …then there should have been a disclaimer before I bought a audible book that the important additional material won’t be available…then would have gone for hardcover. Please try to review and provide a solution…thanks