Showing results by author "Philip Kotler"

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    • HBR's 10 Must Reads on Strategic Marketing

    • By: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, and others
    • Narrated by: Susan Larkin, Bernard Setaro Clark
    • Length: 6 hrs and 47 mins
    • Unabridged
    • Overall
      4 out of 5 stars 173
    • Performance
      4 out of 5 stars 149
    • Story
      4 out of 5 stars 148

    New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.

    • 3 out of 5 stars
    • Obsolete

    • By Amazon Customer on 03-07-16

    Regular price: $19.95

    • VangoNotes for Marketing Management, 13/e

    • By: Philip Kotler, Kevin Lane Keller
    • Narrated by: Bryan Kennedy, Zoe Winslow
    • Length: 7 hrs and 23 mins
    • Original Recording
    • Overall
      3.5 out of 5 stars 18
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    • 1 out of 5 stars
    • Not worth the time

    • By Elena on 06-07-09

    Regular price: $19.95

    • VangoNotes for A Framework for Marketing Management, 3/e

    • By: Philip Kotler, Kevin Lane Keller
    • Narrated by: Christine Fuchs, Ax Norman
    • Length: 8 hrs and 52 mins
    • Original Recording
    • Overall
      3 out of 5 stars 11
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    • 3 out of 5 stars
    • Abridged chapter highlights

    • By William on 12-23-07

    Regular price: $19.95

    • Minhas aventuras em marketing [My Adventures in Marketing]

    • By: Philip Kotler
    • Narrated by: Cesar Tunas
    • Length: 6 hrs and 39 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
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      0 out of 5 stars 0

     Este livro reúne os artigos publicados por Philip Kotler na prestigiada revista japonesa Nikkei em dezembro de 2013. O guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, marketing, gestão e responsabilidade social. Com uma linguagem simples, a obra reúne apontamentos autobiográficos enriquecedores, além de dicas relevantes e instrutivas. 

    Regular price: $19.95

    • Philip Kotler - The Mind of a Leader Legends

    • By: Philip Kotler
    • Narrated by: Philip Kotler
    • Length: 50 mins
    • Original Recording
    • Overall
      4 out of 5 stars 10
    • Performance
      3 out of 5 stars 9
    • Story
      3.5 out of 5 stars 9

    Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought", voted on by the academic members of the American Marketing Association.

    Regular price: $6.88

    • Marketing 3.0: From Products to Customers to the Human Spirit

    • By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated by: Kent Cassella
    • Length: 4 hrs and 41 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 35
    • Performance
      3.5 out of 5 stars 29
    • Story
      3.5 out of 5 stars 28

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

    • 4 out of 5 stars
    • Marketing 3.0 is about CSR

    • By V. Ivashchuk on 12-22-13

    Regular price: $14.95

    • Chaotics

    • The Business of Managing and Marketing in the Age of Turbulence
    • By: Philip Kotler, John A. Caslione
    • Narrated by: Steven Menasche
    • Length: 6 hrs and 57 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      4 out of 5 stars 1
    • Story
      0 out of 5 stars 0

    We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.

    Regular price: $20.99

    • Ending The War Between Sales and Marketing (Harvard Business Review)

    • By: Philip Kotler, Neil Rackham, Suj Krishnaswamy, and others
    • Narrated by: Harvard Business Review
    • Length: 32 mins
    • Original Recording
    • Overall
      4 out of 5 stars 17
    • Performance
      4.5 out of 5 stars 6
    • Story
      4.5 out of 5 stars 6

    Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic - too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Yet, few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions.

    Regular price: $1.95

    • VangoNotes for Principios de Marketing, 12/e

    • By: Philip Kotler, Gary Armstrong
    • Length: 8 hrs and 31 mins
    • Original Recording
    • Overall
      4 out of 5 stars 7
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    Regular price: $19.95

    • Good Works!

    • Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
    • By: Philip Kotler, David Hessekiel, Nancy Lee
    • Narrated by: Christine Marshall
    • Length: 7 hrs and 47 mins
    • Unabridged
    • Overall
      3 out of 5 stars 5
    • Performance
      3 out of 5 stars 3
    • Story
      3.5 out of 5 stars 3

    Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.

    Regular price: $19.95

    • VangoNotes for Principles of Marketing, 12/e

    • By: Philip Kotler, Gary Armstrong
    • Narrated by: uncredited
    • Length: 7 hrs and 46 mins
    • Original Recording
    • Overall
      4 out of 5 stars 37
    • Performance
      4.5 out of 5 stars 2
    • Story
      5 out of 5 stars 1

    Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you're doing--you can study by listening to key features for each chapter of your textbook.

    • 3 out of 5 stars
    • Good stuff

    • By Kevin on 10-14-07

    Regular price: $19.95

    • Confronting Capitalism

    • Real Solutions for a Troubled Economic System
    • By: Philip Kotler
    • Narrated by: Jeff Cummings
    • Length: 7 hrs and 55 mins
    • Unabridged
    • Overall
      4 out of 5 stars 5
    • Performance
      4.5 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.

    • 2 out of 5 stars
    • long on facts, short on solutions

    • By Andy on 04-28-15

    Regular price: $20.99

    • VangoNotes for Marketing Management, 12/e

    • By: Philip Kotler, Kevin Lane Keller
    • Narrated by: Stow Lovejoy, Jessica Tivens
    • Length: 11 hrs and 32 mins
    • Original Recording
    • Overall
      3.5 out of 5 stars 41
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you're doing--you can study by listening to key features for each chapter of your textbook.

    • 1 out of 5 stars
    • Poor Selection

    • By David on 08-26-06

    Regular price: $19.95

    • VangoNotes for Principles of Marketing, 13/e

    • By: Philip Kotler, Gary Armstrong
    • Narrated by: Christian Rummel, Alyson Silverman
    • Length: 7 hrs and 12 mins
    • Original Recording
    • Overall
      3 out of 5 stars 4
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You¿re busy. We get it. With VangoNotes you can study ¿in between¿ all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They¿re flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    • 1 out of 5 stars
    • Don't bother

    • By Olaf on 08-13-09

    Regular price: $19.95

    • Market Your Way to Growth

    • 8 Ways to Win
    • By: Philip Kotler, Milton Kotler
    • Narrated by: Mark Weatherup
    • Length: 6 hrs and 39 mins
    • Unabridged
    • Overall
      3 out of 5 stars 13
    • Performance
      3 out of 5 stars 12
    • Story
      3 out of 5 stars 13

    With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.

    Regular price: $19.95

    • Fifty Shades of Marketing

    • Whip Your Business into Shape & Dominate Your Competition
    • By: Naresh Vissa, Philip Kotler
    • Narrated by: John Eastman
    • Length: 4 hrs and 44 mins
    • Unabridged
    • Overall
      4 out of 5 stars 5
    • Performance
      4 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    Whether you're an operating business or a college or job applicant, decision-makers need to know about you...what you offer...why you're awesome. Traditional marketing no longer cuts it today. Fifty Shades of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age.

    Regular price: $14.95

    • Sales

    • A Harvard Business Review Special
    • By: Tuba Ustuner, Philip Kotler, Erin Anderson, and others
    • Narrated by: uncredited
    • Length: 1 hr and 28 mins
    • Original Recording
    • Overall
      4 out of 5 stars 18
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    This July/August 2006 special double issue of The Harvard Business Review on the theme of sales, includes two complete articles: "Better Sales Networks" by Tuba Ustuner and David Godes; and "Ending The War Between Sales & Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Plus, you'll hear OnPoint summaries of two articles: "How Right Should the Customer Be" by Erin Anderson and Vincent Onyemah, and "The Sales Learning Curve" by Mark Leslie and Charles A. Holloway.

    Regular price: $6.95

    • VangoNotes for Marketing

    • An Introduction, 9/e
    • By: Gary Armstrong, Philip Kotler
    • Narrated by: Therese Plummer, Tom Wayland
    • Length: 5 hrs and 59 mins
    • Original Recording
    • Overall
      2.5 out of 5 stars 11
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    • 1 out of 5 stars
    • Content is good

    • By Joyce on 02-22-09

    Regular price: $19.95

    • VangoNotes for Marketing

    • An Introduction, 8/e
    • By: Gary Armstrong, Philip Kotler
    • Narrated by: Christine Fuchs, Ax Norman
    • Length: 6 hrs and 49 mins
    • Original Recording
    • Overall
      3 out of 5 stars 11
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    • 1 out of 5 stars
    • Not the book on tape

    • By Christina on 08-18-10

    Regular price: $19.95

    • VangoNotes for Marketing, Second Canadian Edition

    • By: Gary Armstrong, Philip Kotler, Peggy Cunningham, and others
    • Narrated by: Christine Fuchs, Ax Norman
    • Length: 4 hrs and 43 mins
    • Original Recording
    • Overall
      2.5 out of 5 stars 6
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    Regular price: $19.95