-
HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
HBR's 10 Must Reads on Strategic Marketing
Compra ahora por US$16.14
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
A Macat Analysis of Theodore Levitt's Marketing Myopia
- De: Elissavet Mamali, Monique Diderich
- Narrado por: Macat.com
- Duración: 1 h y 49 m
- Versión completa
-
General4 out of 5 stars 2
-
Narración:4 out of 5 stars 1
-
Historia4 out of 5 stars 1
German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.
De: Elissavet Mamali, y otros
-
HBR's 10 Must Reads 2023
- The Definitive Management Ideas of the Year from Harvard Business Review (With Bonus Article "Persuading the Unpersuadable" by Adam Grant)
- De: Harvard Business Review
- Narrado por: Mike Lenz, Rachel Perry
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 17
-
Narración:4.5 out of 5 stars 14
-
Historia4.5 out of 5 stars 14
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.
-
5 out of 5 stars
-
applied leadership skills
- De Denzil en 02-07-24
-
HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- De: Harvard Business Review
- Narrado por: Carolyn Jania, William Sarris
- Duración: 6 h y 12 m
- Versión completa
-
General4 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
-
Historia4 out of 5 stars 9
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
-
HBR's 10 Must Reads on Leadership (With Featured Article "What Makes an Effective Executive," by Peter F. Drucker)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Daniel Goleman, y otros
- Narrado por: Dan Triandiflou
- Duración: 6 h y 19 m
- Versión completa
-
General5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: motivate others to excel, build your team's self-confidence in others, provoke positive change, set direction, encourage smart risk-taking, manage with tough empathy, credit others for your success, increase self-awareness, and draw strength from adversity.
-
5 out of 5 stars
-
A Leaders most read
- De Amazon Customer en 03-07-23
De: Harvard Business Review, y otros
-
HBR Guide to Project Management
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Jonathan Yen
- Duración: 3 h y 39 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
Whether you're managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly.
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 381
-
Narración:4.5 out of 5 stars 298
-
Historia4.5 out of 5 stars 294
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
-
A Macat Analysis of Theodore Levitt's Marketing Myopia
- De: Elissavet Mamali, Monique Diderich
- Narrado por: Macat.com
- Duración: 1 h y 49 m
- Versión completa
-
General4 out of 5 stars 2
-
Narración:4 out of 5 stars 1
-
Historia4 out of 5 stars 1
German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.
De: Elissavet Mamali, y otros
-
HBR's 10 Must Reads 2023
- The Definitive Management Ideas of the Year from Harvard Business Review (With Bonus Article "Persuading the Unpersuadable" by Adam Grant)
- De: Harvard Business Review
- Narrado por: Mike Lenz, Rachel Perry
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 17
-
Narración:4.5 out of 5 stars 14
-
Historia4.5 out of 5 stars 14
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.
-
5 out of 5 stars
-
applied leadership skills
- De Denzil en 02-07-24
-
HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- De: Harvard Business Review
- Narrado por: Carolyn Jania, William Sarris
- Duración: 6 h y 12 m
- Versión completa
-
General4 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
-
Historia4 out of 5 stars 9
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
-
HBR's 10 Must Reads on Leadership (With Featured Article "What Makes an Effective Executive," by Peter F. Drucker)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Daniel Goleman, y otros
- Narrado por: Dan Triandiflou
- Duración: 6 h y 19 m
- Versión completa
-
General5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: motivate others to excel, build your team's self-confidence in others, provoke positive change, set direction, encourage smart risk-taking, manage with tough empathy, credit others for your success, increase self-awareness, and draw strength from adversity.
-
5 out of 5 stars
-
A Leaders most read
- De Amazon Customer en 03-07-23
De: Harvard Business Review, y otros
-
HBR Guide to Project Management
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Jonathan Yen
- Duración: 3 h y 39 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
Whether you're managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly.
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 381
-
Narración:4.5 out of 5 stars 298
-
Historia4.5 out of 5 stars 294
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
-
HBR's 10 Must Reads on Managing Yourself (With Bonus Article "How Will You Measure Your Life?" by Clayton M. Christensen)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, y otros
- Narrado por: Chris Kayser
- Duración: 7 h y 26 m
- Versión completa
-
General5 out of 5 stars 14
-
Narración:5 out of 5 stars 12
-
Historia4.5 out of 5 stars 12
HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy; balance work, home, community, and self; spread positive energy throughout your organization; rebound from tough times; decrease distractibility and frenzy; and delegate and develop employees' initiative.
-
5 out of 5 stars
-
Excelente libro
- De Paola en 01-15-24
De: Harvard Business Review, y otros
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
-
General5 out of 5 stars 5,051
-
Narración:5 out of 5 stars 4,351
-
Historia5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
HBR's 10 Must Reads on AI (With Bonus Article "How to Win with Machine Learning" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb)
- HBR's 10 Must Reads Series
- De: Harvard Business Review
- Narrado por: Lauren Pedersen, Will Tulin
- Duración: 4 h y 58 m
- Versión completa
-
General4 out of 5 stars 6
-
Narración:4 out of 5 stars 5
-
Historia4 out of 5 stars 5
If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.
-
2 out of 5 stars
-
Out of date. Fluffy consultant talk.
- De Clint en 02-10-24
-
HBR's 10 Must Reads on Change Management (Including Featured Article "Leading Change," by John P. Kotter)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, John P. Kotter, W. Chan Kim, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 7 h y 30 m
- Versión completa
-
General3.5 out of 5 stars 5
-
Narración:4 out of 5 stars 4
-
Historia3 out of 5 stars 4
Most company's change initiatives fail. Yours don't have to.
De: Harvard Business Review, y otros
-
HBR Guide to Critical Thinking
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Karen Ruth Johnston, Brandon Pollock
- Duración: 4 h y 17 m
- Versión completa
-
General5 out of 5 stars 3
-
Narración:5 out of 5 stars 3
-
Historia5 out of 5 stars 3
You're facing a problem at work. There are many ways you can approach the situation, but each comes with its own pros and cons. How do you sort through all the information so that you know you're taking the right path? The answer is in how you think. The HBR Guide to Critical Thinking will help you navigate your most challenging issues, from difficult problems to tough decisions to complex scenarios.
-
5 out of 5 stars
-
Great book to develop critical thinking skills
- De Anonymous User en 11-06-23
-
The Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
- HBR Handbooks Series
- De: Ron Ashkenas, Brook Manville
- Narrado por: Daniel Henning
- Duración: 8 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 27
-
Narración:4.5 out of 5 stars 23
-
Historia4.5 out of 5 stars 23
The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.
-
3 out of 5 stars
-
A bit of a disappointment
- De Konstanzer by choice en 01-15-24
De: Ron Ashkenas, y otros
-
HBR Guide to Coaching Employees
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Jonathan Yen
- Duración: 3 h y 55 m
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
As a manager in today's business world, you can't just tell your direct reports what to do: You need to help them make their own decisions, enable them to solve tough problems, and actively develop their skills on the job. Whether you have a star on your team who's eager to advance, an underperformer who's dragging the group down, or a steady contributor who feels bored and neglected, you need to coach them: Help shape their goals—and support their efforts to achieve them.
-
Resilience
- HBR Emotional Intelligence Series
- De: Harvard Business Review
- Narrado por: Daniel Henning, Rachel Perry
- Duración: 2 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 11
-
Narración:4.5 out of 5 stars 11
-
Historia4.5 out of 5 stars 11
How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- De: Clayton M. Christensen, Taddy Hall
- Narrado por: John Pruden
- Duración: 7 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 1,690
-
Narración:4.5 out of 5 stars 1,435
-
Historia4.5 out of 5 stars 1,423
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
1 out of 5 stars
-
Understood from the first 5 min, the test was unnecessary
- De Julie en 11-02-18
De: Clayton M. Christensen, y otros
-
HBR Guide to Managing Strategic Initiatives
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Randye Kaye, Jonathan Yen
- Duración: 5 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:4.5 out of 5 stars 8
-
Historia4.5 out of 5 stars 8
Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.
-
5 out of 5 stars
-
Great
- De P. Falasha Harrison en 05-23-23
-
Cybersecurity
- The Insights You Need from Harvard Business Review
- De: Harvard Business Review, Alex Blau, Andrew Burt, y otros
- Narrado por: Jonathan Todd Ross
- Duración: 2 h y 56 m
- Versión completa
-
General4 out of 5 stars 23
-
Narración:4 out of 5 stars 18
-
Historia4 out of 5 stars 18
No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
De: Harvard Business Review, y otros
-
HBR Guide to AI Basics for Managers
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Rich Miller, Cindy Kay
- Duración: 5 h
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4.5 out of 5 stars 7
-
Historia4.5 out of 5 stars 7
From product design and financial modeling to performance management and hiring decisions—artificial intelligence and machine learning are becoming everyday tools for managers at businesses of all sizes. But the rewards of every AI system come with risks—and if you don't understand how to make sense of them, you're not going to make the right decisions. Whether you want to get up to speed quickly, could just use a refresher, or are working with an AI expert for the first time, HBR Guide to AI Basics for Managers will give you the information and skills you need.
-
5 out of 5 stars
-
good information
- De Amazon Customer en 01-10-24
Resumen del Editor
Stop pushing products—and start cultivating relationships with the right customers.
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Más títulos del mismo
Autor
Related to this topic
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
-
General4 out of 5 stars 248
-
Narración:4.5 out of 5 stars 210
-
Historia4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 1,353
-
Narración:4.5 out of 5 stars 1,074
-
Historia4.5 out of 5 stars 1,069
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 111
-
Narración:4 out of 5 stars 89
-
Historia4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- De: Charles A. O'Reilly III, Michael L. Tushman
- Narrado por: James Foster
- Duración: 8 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 148
-
Narración:4.5 out of 5 stars 121
-
Historia4.5 out of 5 stars 116
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
5 out of 5 stars
-
Very very inspirational to me.
- De Fábio en 06-12-17
De: Charles A. O'Reilly III, y otros
-
Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
-
General4 out of 5 stars 90
-
Narración:4.5 out of 5 stars 74
-
Historia4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
-
1 out of 5 stars
-
Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
-
General4 out of 5 stars 248
-
Narración:4.5 out of 5 stars 210
-
Historia4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 1,353
-
Narración:4.5 out of 5 stars 1,074
-
Historia4.5 out of 5 stars 1,069
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 111
-
Narración:4 out of 5 stars 89
-
Historia4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- De: Charles A. O'Reilly III, Michael L. Tushman
- Narrado por: James Foster
- Duración: 8 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 148
-
Narración:4.5 out of 5 stars 121
-
Historia4.5 out of 5 stars 116
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
5 out of 5 stars
-
Very very inspirational to me.
- De Fábio en 06-12-17
De: Charles A. O'Reilly III, y otros
-
Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
-
General4 out of 5 stars 90
-
Narración:4.5 out of 5 stars 74
-
Historia4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
-
1 out of 5 stars
-
Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 173
-
Narración:4.5 out of 5 stars 158
-
Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 118
-
Narración:4 out of 5 stars 98
-
Historia4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
-
General4 out of 5 stars 80
-
Narración:4 out of 5 stars 65
-
Historia4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
4 out of 5 stars
-
Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,179
-
Narración:4.5 out of 5 stars 994
-
Historia4.5 out of 5 stars 986
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 319
-
Narración:4.5 out of 5 stars 259
-
Historia4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
1 out of 5 stars
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
-
General4 out of 5 stars 192
-
Narración:4.5 out of 5 stars 166
-
Historia4 out of 5 stars 161
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- De: Judd Kahn, Bruce C. Greenwald
- Narrado por: Timothy Andrés Pabon
- Duración: 14 h y 22 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 39
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
-
3 out of 5 stars
-
Prof, we need the figures/graphs that’s in the the book
- De sid en 12-25-20
De: Judd Kahn, y otros
-
The Amazon Way: Amazon's 14 Leadership Principles
- De: John Rossman, Tom Alberg - foreword
- Narrado por: Jeff Cummings
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 133
-
Narración:4.5 out of 5 stars 99
-
Historia4.5 out of 5 stars 97
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
-
4 out of 5 stars
-
The Amazon Way
- De Amazon Customer en 04-21-23
De: John Rossman, y otros
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 892
-
Narración:4.5 out of 5 stars 556
-
Historia4.5 out of 5 stars 553
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
5 out of 5 stars
-
Moderate Start, Picks up FAST!
- De Art H en 02-08-05
Las personas que vieron esto también vieron...
-
HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- De: Harvard Business Review
- Narrado por: Carolyn Jania, William Sarris
- Duración: 6 h y 12 m
- Versión completa
-
General4 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
-
Historia4 out of 5 stars 9
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
-
HBR's 10 Must Reads 2023
- The Definitive Management Ideas of the Year from Harvard Business Review (With Bonus Article "Persuading the Unpersuadable" by Adam Grant)
- De: Harvard Business Review
- Narrado por: Mike Lenz, Rachel Perry
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 17
-
Narración:4.5 out of 5 stars 14
-
Historia4.5 out of 5 stars 14
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.
-
5 out of 5 stars
-
applied leadership skills
- De Denzil en 02-07-24
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- De: Harvard Business Review
- Narrado por: Steve Menasche, Teri Schnaubelt
- Duración: 4 h y 57 m
- Versión completa
-
General3 out of 5 stars 16
-
Narración:4 out of 5 stars 13
-
Historia3.5 out of 5 stars 12
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
2 out of 5 stars
-
Not Volume 2
- De Amazon Customer en 05-30-21
-
Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Versión completa
-
General3 out of 5 stars 2
-
Narración:4.5 out of 5 stars 2
-
Historia3 out of 5 stars 2
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
De: Philip Kotler, y otros
-
Harvard Business Review Emotional Intelligence Collection
- Happiness, Resilience, Empathy, Mindfulness (HBR Emotional Intelligence Series)
- De: Harvard Business Review
- Narrado por: Daniel Henning, Rachel Perry
- Duración: 8 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 23
-
Narración:4.5 out of 5 stars 18
-
Historia4.5 out of 5 stars 18
How to be human at work. This four-volume set includes Happiness, Resilience, Mindfulness, and Empathy.
-
Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
De: Alexander Chernev, y otros
-
HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- De: Harvard Business Review
- Narrado por: Carolyn Jania, William Sarris
- Duración: 6 h y 12 m
- Versión completa
-
General4 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
-
Historia4 out of 5 stars 9
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
-
HBR's 10 Must Reads 2023
- The Definitive Management Ideas of the Year from Harvard Business Review (With Bonus Article "Persuading the Unpersuadable" by Adam Grant)
- De: Harvard Business Review
- Narrado por: Mike Lenz, Rachel Perry
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 17
-
Narración:4.5 out of 5 stars 14
-
Historia4.5 out of 5 stars 14
We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.
-
5 out of 5 stars
-
applied leadership skills
- De Denzil en 02-07-24
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- De: Harvard Business Review
- Narrado por: Steve Menasche, Teri Schnaubelt
- Duración: 4 h y 57 m
- Versión completa
-
General3 out of 5 stars 16
-
Narración:4 out of 5 stars 13
-
Historia3.5 out of 5 stars 12
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
2 out of 5 stars
-
Not Volume 2
- De Amazon Customer en 05-30-21
-
Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Versión completa
-
General3 out of 5 stars 2
-
Narración:4.5 out of 5 stars 2
-
Historia3 out of 5 stars 2
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
De: Philip Kotler, y otros
-
Harvard Business Review Emotional Intelligence Collection
- Happiness, Resilience, Empathy, Mindfulness (HBR Emotional Intelligence Series)
- De: Harvard Business Review
- Narrado por: Daniel Henning, Rachel Perry
- Duración: 8 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 23
-
Narración:4.5 out of 5 stars 18
-
Historia4.5 out of 5 stars 18
How to be human at work. This four-volume set includes Happiness, Resilience, Mindfulness, and Empathy.
-
Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
De: Alexander Chernev, y otros
-
HBR Guide to Managing Strategic Initiatives
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Randye Kaye, Jonathan Yen
- Duración: 5 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:4.5 out of 5 stars 8
-
Historia4.5 out of 5 stars 8
Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.
-
5 out of 5 stars
-
Great
- De P. Falasha Harrison en 05-23-23
-
HBR's 10 Must Reads on Leadership (With Featured Article "What Makes an Effective Executive," by Peter F. Drucker)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Daniel Goleman, y otros
- Narrado por: Dan Triandiflou
- Duración: 6 h y 19 m
- Versión completa
-
General5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: motivate others to excel, build your team's self-confidence in others, provoke positive change, set direction, encourage smart risk-taking, manage with tough empathy, credit others for your success, increase self-awareness, and draw strength from adversity.
-
5 out of 5 stars
-
A Leaders most read
- De Amazon Customer en 03-07-23
De: Harvard Business Review, y otros
-
Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 125
-
Narración:4.5 out of 5 stars 98
-
Historia4.5 out of 5 stars 98
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
-
5 out of 5 stars
-
exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
-
HBR Guide to Critical Thinking
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Karen Ruth Johnston, Brandon Pollock
- Duración: 4 h y 17 m
- Versión completa
-
General5 out of 5 stars 3
-
Narración:5 out of 5 stars 3
-
Historia5 out of 5 stars 3
You're facing a problem at work. There are many ways you can approach the situation, but each comes with its own pros and cons. How do you sort through all the information so that you know you're taking the right path? The answer is in how you think. The HBR Guide to Critical Thinking will help you navigate your most challenging issues, from difficult problems to tough decisions to complex scenarios.
-
5 out of 5 stars
-
Great book to develop critical thinking skills
- De Anonymous User en 11-06-23
-
Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
-
General4 out of 5 stars 61
-
Narración:4.5 out of 5 stars 51
-
Historia4 out of 5 stars 50
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
1 out of 5 stars
-
Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
-
HBR Guide to Project Management
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Jonathan Yen
- Duración: 3 h y 39 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
Whether you're managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly.
-
HBR's 10 Must Reads on Managing Yourself (With Bonus Article "How Will You Measure Your Life?" by Clayton M. Christensen)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, y otros
- Narrado por: Chris Kayser
- Duración: 7 h y 26 m
- Versión completa
-
General5 out of 5 stars 14
-
Narración:5 out of 5 stars 12
-
Historia4.5 out of 5 stars 12
HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy; balance work, home, community, and self; spread positive energy throughout your organization; rebound from tough times; decrease distractibility and frenzy; and delegate and develop employees' initiative.
-
5 out of 5 stars
-
Excelente libro
- De Paola en 01-15-24
De: Harvard Business Review, y otros
-
HBR's 10 Must Reads on Change Management (Including Featured Article "Leading Change," by John P. Kotter)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, John P. Kotter, W. Chan Kim, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 7 h y 30 m
- Versión completa
-
General3.5 out of 5 stars 5
-
Narración:4 out of 5 stars 4
-
Historia3 out of 5 stars 4
Most company's change initiatives fail. Yours don't have to.
De: Harvard Business Review, y otros
-
HBR's 10 Must Reads on Innovation
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, y otros
- Narrado por: Bryan Brendle, Susan Larkin
- Duración: 6 h y 26 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
De: Harvard Business Review, y otros
-
HBR's 10 Must Reads for New Managers
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Linda A. Hill, Herminia Ibarra, y otros
- Narrado por: Tom Parks
- Duración: 6 h y 33 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.
De: Harvard Business Review, y otros
-
HBR Guide to Smarter Networking
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Chris Monteiro, Tina Wolstencroft
- Duración: 4 h y 47 m
- Versión completa
-
General5 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia5 out of 5 stars 4
We know that the key to getting ahead and launching our ideas is building and sustaining a high-quality and diverse network. But the days of handing out hundreds of business cards at conferences and hoping for the best are over. Our networks need to be both strategic and authentic, made up of real relationships that bring real value. The HBR Guide to Smarter Networking will give you the tools and the confidence you need to make valuable connections, get your ideas off the ground, draw on others' expertise, scope out business opportunities, and land coveted roles.
-
The Harvard Business Review Entrepreneur's Handbook
- Everything You Need to Launch and Grow Your New Business
- De: Harvard Business Review
- Narrado por: William Sarris
- Duración: 7 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 47
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 34
Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.
-
4 out of 5 stars
-
Business 101 as Told By a Robot
- De Amazon Customer en 09-01-22