HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads Series
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Narrado por:
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Bernard Setaro Clark
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Susan Larkin
Acerca de esta escucha
Stop pushing products—and start cultivating relationships with the right customers.
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Historia4.5 out of 5 stars 30
HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy; balance work, home, community, and self; spread positive energy throughout your organization; rebound from tough times; decrease distractibility and frenzy; and delegate and develop employees' initiative.
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4 out of 5 stars
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Easy read, but material is shallow
- De Amazon Customer en 09-22-24
De: Harvard Business Review, y otros
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HBR's 10 Must Reads on Leadership (With Featured Article "What Makes an Effective Executive," by Peter F. Drucker)
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Daniel Goleman, y otros
- Narrado por: Dan Triandiflou
- Duración: 6 h y 19 m
- Versión completa
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General4.5 out of 5 stars 11
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Narración:4.5 out of 5 stars 9
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Historia4.5 out of 5 stars 9
We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: motivate others to excel, build your team's self-confidence in others, provoke positive change, set direction, encourage smart risk-taking, manage with tough empathy, credit others for your success, increase self-awareness, and draw strength from adversity.
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5 out of 5 stars
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valuable insights on leadership. would recommend this book.
- De Sydney en 10-27-24
De: Harvard Business Review, y otros
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HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- De: Harvard Business Review
- Narrado por: Carolyn Jania, William Sarris
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 26
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Narración:4.5 out of 5 stars 23
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Historia4.5 out of 5 stars 23
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
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5 out of 5 stars
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not bad
- De Ctazer en 01-13-25
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Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Versión completa
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General3.5 out of 5 stars 5
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Narración:4 out of 5 stars 5
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Historia3.5 out of 5 stars 5
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
De: Philip Kotler, y otros
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
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General4.5 out of 5 stars 6
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Narración:4.5 out of 5 stars 6
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Historia4 out of 5 stars 6
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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2 out of 5 stars
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No pdf
- De moe en 11-21-24
De: Alexander Chernev, y otros