Reimagining Operational Excellence

Inspirations from Asia

De: Philip Kotler, Hermawan Kartajaya, Jacky Mussry

Narrado por: Brian Telestai

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find in-depth examinations of China's unique and competitive economic ecosystem; discussions of the increasingly foundational role played by Singapore as an international business hub; and an analysis of the latest economic developments in South Korea driving marketing excellence in that country.

©2024 John Wiley & Sons, Inc. (P)2024 Ascent Audio

Too theoretical and ideological

Very little to apply on the field. A lot of theory and only focusing in Asia thus ignoring companies in the west