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Peter Daboll

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  • ADitude: Using Data to Inspire Extraordinary AD Creative | Peter Daboll

    ADitude: Using Data to Inspire Extraordinary AD Creative

    • UNABRIDGED (4 hrs and 40 mins)
    • By Peter Daboll
    • Narrated By Doug Philip
    • Whispersync for Voice-ready

    Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

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