Showing results by author "Michael Mazzeo"
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- Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
- By: Michael Mazzeo, Paul Oyer, Scott Schaefer
- Narrated by: Steve Gibbons
- Length: 7 hrs and 25 mins
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
- By Amazon Customer on 05-25-16
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Regular price: $29.65