Showing results by author "Paul Oyer"


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    • Roadside MBA

    • Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
    • By: Michael Mazzeo, Paul Oyer, Scott Schaefer
    • Narrated by: Steve Gibbons
    • Length: 7 hrs and 25 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 45
    • Performance
      4.5 out of 5 stars 40
    • Story
      4.5 out of 5 stars 39

    While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

    • 4 out of 5 stars
    • Great Book

    • By Amazon Customer on 05-25-16

    Regular price: $29.65