Showing results by author "Michael A. Kamins Ph.D"

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    • The New York Times Pocket MBA

    • Sales and Marketing
    • By: Michael A. Kamins Ph.D.
    • Narrated by: Grover Gardner
    • Length: 2 hrs and 5 mins
    • Unabridged
    • Overall
      3 out of 5 stars 44
    • Performance
      4 out of 5 stars 8
    • Story
      3.5 out of 5 stars 7

    Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

    • 2 out of 5 stars
    • Good for review, not for first timer

    • By Andy on 11-26-05

    Regular price: $10.95