Showing results by author "Larry Weber"

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    • Marketing to the Social Web, Second Edition

    • How Digital Customer Communities Build Your Business
    • By: Larry Weber
    • Narrated by: Mark Boyett
    • Length: 7 hrs and 59 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 25
    • Performance
      4.5 out of 5 stars 9
    • Story
      4.5 out of 5 stars 9

    Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.

    • 1 out of 5 stars
    • Hate to be negative, but this book was a waste

    • By Helpful Reviewer on 11-09-11

    Regular price: $19.95