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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Narrated by: Jordan Ahnquist
- Length: 5 hrs and 4 mins
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Publisher's Summary
Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.
When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real - not curated - connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to co-create your brand.
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-
Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- By: Bernhard Schroeder
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 127
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Performance4.5 out of 5 stars 117
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Story4.5 out of 5 stars 115
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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5 out of 5 stars
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Enjoyable and Slightly Mindblowing
- By Anonymous User on 12-21-17
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The Disruption Mindset
- Why Some Organizations Transform While Others Fail
- By: Charlene Li
- Narrated by: Karen Saltus
- Length: 6 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 30
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Performance4.5 out of 5 stars 26
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Story4.5 out of 5 stars 26
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.
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5 out of 5 stars
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Do it- you need to hear it
- By Rigo on 12-25-22
By: Charlene Li
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 59
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Performance4.5 out of 5 stars 49
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Story4.5 out of 5 stars 47
The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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3 out of 5 stars
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Great content!! Narrating sounds like a computer
- By Lydia on 06-01-22
By: Ashvin Vaidyanathan, and others
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 28
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Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 22
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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5 out of 5 stars
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Experimentation is key. Do it faster.
- By Anonymous User on 02-16-21
By: David H. DeWolf, and others
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Think Simple
- How Smart Leaders Defeat Complexity
- By: Ken Segall
- Narrated by: Ken Segall
- Length: 7 hrs and 30 mins
- Unabridged
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Overall4 out of 5 stars 94
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Performance4.5 out of 5 stars 87
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Story4 out of 5 stars 83
Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.
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5 out of 5 stars
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Absolutely incredible! Should be required reading…
- By Ray Junior on 08-17-17
By: Ken Segall
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The Business of Belonging
- How to Make Community your Competitive Advantage
- By: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 48
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Performance4.5 out of 5 stars 38
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Story4.5 out of 5 stars 38
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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4 out of 5 stars
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If you’re building a community
- By Alecurtu on 02-22-23
By: David Spinks
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 634
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Performance4.5 out of 5 stars 552
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Story4.5 out of 5 stars 550
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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4 out of 5 stars
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Relevant, but without an "a-ha" moment
- By Nagy Barnabás on 05-13-16
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 43
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Performance4.5 out of 5 stars 35
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Story4.5 out of 5 stars 35
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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5 out of 5 stars
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Comprehensive functional deep-dive into product marketing
- By Ryan Q. on 12-28-22
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 36
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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5 out of 5 stars
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Must listen for anyone going into Product
- By Adrian on 08-21-20
By: Jeff Gothelf, and others
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Unabridged
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Overall4 out of 5 stars 57
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Performance4 out of 5 stars 49
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Story4 out of 5 stars 49
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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2 out of 5 stars
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This is a promotion for Starbucks
- By sue on 09-02-14
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The Adaptation Advantage
- Let Go, Learn Fast, and Thrive in the Future of Work
- By: Heather E. McGowan, Chris Shipley, Thomas L. Friedman - foreword
- Narrated by: Emily Ellet
- Length: 7 hrs and 44 mins
- Unabridged
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Overall5 out of 5 stars 60
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Performance5 out of 5 stars 50
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Story4.5 out of 5 stars 49
We stand at an inflection point where technology can be leveraged to unleash human potential, or it can pit humans against machines. Heather McGowan and Chris Shipley have dedicated the last five years to understanding how technical, business, and cultural shifts have brought us to this place in order to construct this comprehensive and approachable guide to the future of work.
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4 out of 5 stars
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Flowery but does have some good ideas
- By Narin Olankijanan on 03-19-22
By: Heather E. McGowan, and others
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Digital to the Core
- Remastering Leadership for Your Industry, Your Enterprise, and Yourself
- By: Mark Raskino, Graham Waller
- Narrated by: Dana Hickox
- Length: 6 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 104
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Performance4.5 out of 5 stars 92
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Story4 out of 5 stars 91
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.
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5 out of 5 stars
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Good overview
- By Andres on 02-13-23
By: Mark Raskino, and others