Showing results by author "J. Andrew Petersen"
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How Valuable Is Word of Mouth? (Harvard Business Review)
- By: V. Kumar, J. Andrew Petersen, Robert Leone
- Narrated by: Todd Mundt
- Length: 24 mins
You'll hear why the customers who buy the most from you are probably not your best marketers, and how your best marketers may be worth far more to your company than your most enthusiastic consumers. From the October 2007 issue of Harvard Business Review.
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