Showing results by author "Glenn Gow"
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Revenue and the CMO
- How Marketing Will Impact Revenue Through Big Data & Social Selling
- By: Glenn Gow
- Narrated by: Jessica Geffin
- Length: 1 hr and 35 mins
If you are a CMO, aspire to be one, or work with one, this book is for you. Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth.
Great Little Story
- By Amazon Customer on 08-09-16
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Regular price: $6.95