Showing results by narrator "Jessica Geffin"

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    • Revenue and the CMO

    • How Marketing Will Impact Revenue Through Big Data & Social Selling
    • By: Glenn Gow
    • Narrated by: Jessica Geffin
    • Length: 1 hr and 35 mins
    • Unabridged
    • Overall
      3 out of 5 stars 12
    • Performance
      3.5 out of 5 stars 11
    • Story
      3 out of 5 stars 11

    If you are a CMO, aspire to be one, or work with one, this book is for you. Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth.

    • 4 out of 5 stars
    • Great Little Story

    • By Amazon Customer on 08-09-16

    Regular price: $6.95