Showing results by author "Gaston Legorburu"

Categories

All Categories

1 results
Sort by
    • Storyscaping

    • Stop Creating Ads, Start Creating Worlds
    • By: Gaston Legorburu, Darren McColl
    • Narrated by: Tim Andres Pabon
    • Length: 5 hrs and 46 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 11
    • Performance
      3.5 out of 5 stars 10
    • Story
      3.5 out of 5 stars 10

    Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

    Regular price: $19.59