Showing results by author "Debra Koontz Traverso"

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    • Outsmarting Goliath

    • How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
    • By: Debra Koontz Traverso
    • Narrated by: Anna Fields
    • Length: 7 hrs and 55 mins
    • Unabridged
    • Overall
      3 out of 5 stars 6
    • Performance
      3.5 out of 5 stars 2
    • Story
      3.5 out of 5 stars 2

    Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

    Regular price: $20.97

    • The Small Business Owner's Guide to a Good Night's Sleep

    • Preventing and Solving Chronic and Costly Problems
    • By: Debra Koontz Traverso
    • Narrated by: Anna Fields
    • Length: 7 hrs and 15 mins
    • Unabridged
    • Overall
      1 out of 5 stars 2
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

    • 1 out of 5 stars
    • A book of lists and not for a true small business

    • By Christopher on 01-28-09

    Regular price: $20.97