Outsmarting Goliath

How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
Narrated by: Anna Fields
Length: 7 hrs and 50 mins
3.5 out of 5 stars (7 ratings)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.
©2000 Debra Koontz Traverso (P)2000 Blackstone Audio, Inc.

Critic Reviews

"Anna Fields' narration captures the essence of the life coach....Practical in all respects, this little reference will make you and your small business grow exponentially." ( AudioFile)
What members say
Average Customer Ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    2
  • 1 Stars
    1
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.