Showing results by author "David C. Edelman"

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    • Branding in the Digital Age (Harvard Business Review)

    • By: David C. Edelman
    • Narrated by: Todd Mundt
    • Length: 23 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 2
    • Performance
      5 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.

    • 4 out of 5 stars
    • new view to marketing

    • By mmichal on 06-27-17

    Regular price: $1.95

    • Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review)

    • By: David C. Edelman
    • Narrated by: Todd Mundt
    • Length: 23 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 22
    • Performance
      3.5 out of 5 stars 18
    • Story
      4 out of 5 stars 18

    David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.

    • 5 out of 5 stars
    • Dead on point!

    • By Dorian Silverberg on 06-20-14

    Regular price: $1.95