Showing results by author "Daryl Weber"

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    • Brand Seduction

    • How Neuroscience Can Help Marketers Build Memorable Brands
    • By: Daryl Weber
    • Narrated by: Jeff Cummings
    • Length: 6 hrs and 38 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 29
    • Performance
      4.5 out of 5 stars 24
    • Story
      4.5 out of 5 stars 24

    For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

    • 5 out of 5 stars
    • a must read for brand marketers

    • By J. Degraaf on 02-15-18
    • How Neuroscience Can Help Marketers Build Memorable Brands
    • By: Daryl Weber
    • Narrated by: Jeff Cummings
    • Length: 6 hrs and 38 mins
    • Release date: 05-24-16
    • 4.5 out of 5 stars 29 ratings

    Regular price: $13.99