Showing results by author "Daryl Weber"

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    • Brand Seduction

    • How Neuroscience Can Help Marketers Build Memorable Brands
    • By: Daryl Weber
    • Narrated by: Jeff Cummings
    • Length: 6 hrs and 38 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 34
    • Performance
      4.5 out of 5 stars 29
    • Story
      4.5 out of 5 stars 29

    For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

    • 4 out of 5 stars
    • Informative book, a little boring at parts.

    • By Jasmine on 06-12-18
    • How Neuroscience Can Help Marketers Build Memorable Brands
    • By: Daryl Weber
    • Narrated by: Jeff Cummings
    • Length: 6 hrs and 38 mins
    • Release date: 12-27-15
    • 4.5 out of 5 stars 34 ratings

    Regular price: $19.99