Showing results by author "Chris Malone"

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    • The Human Brand

    • How We Relate to People, Products, and Companies
    • By: Chris Malone, Susan T. Fiske
    • Narrated by: Sean Runnette
    • Length: 5 hrs and 58 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 40
    • Performance
      4.5 out of 5 stars 32
    • Story
      4.5 out of 5 stars 33

    Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

    • 5 out of 5 stars
    • Thought Provoking

    • By Dondi Scumaci on 07-31-17

    Regular price: $18.86