Chris Malone is a sought after customer loyalty expert, keynote speaker and advisor. He is currently Founder and Managing Partner of Fidelum Partners, a research-based strategy consulting firm. He previously serviced as Chief Marketing Officer for Choice Hotels International and Senior Vice President, Marketing for Aramark Corporation, after advancing through roles at The Coca-Cola Company, NBA Properties and Procter & Gamble Company.
Chris is also co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies. He is also a frequent guest contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
- By DS on 07-31-17
Add to Cart failed.Please try again later
Add to Wish List failed.Please try again later
Remove from wishlist failed.Please try again later
Adding to library failedPlease try again
Regular price: $18.86