Showing results by author "Brian Solis"

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    • The Experience When Business Meets Design
    • By: Brian Solis
    • Narrated by: Steven Menasche
    • Length: 6 hrs and 25 mins
    • Unabridged
    • Overall
      4 out of 5 stars 9
    • Performance
      4.5 out of 5 stars 7
    • Story
      4.5 out of 5 stars 7

    Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

    • The Experience When Business Meets Design
    • By: Brian Solis
    • Narrated by: Steven Menasche
    • Length: 6 hrs and 25 mins
    • Release date: 05-11-17
    • 4 out of 5 stars 9 ratings

    Regular price: $19.59

    • What's the Future of Business

    • Changing the Way Businesses Create Experiences
    • By: Brian Solis
    • Narrated by: Sean Pratt
    • Length: 4 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 17
    • Performance
      4.5 out of 5 stars 15
    • Story
      4.5 out of 5 stars 14

    Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

    Regular price: $17.49

    • Engage!

    • The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
    • By: Brian Solis, Ashton Kutcher (foreword)
    • Narrated by: Tom Zingarelli
    • Length: 12 hrs and 50 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 51
    • Performance
      3.5 out of 5 stars 23
    • Story
      3.5 out of 5 stars 22

    Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen.

    • 5 out of 5 stars
    • Great book, and Tom Zingarelli is a great narrator

    • By Carol on 11-07-10

    Regular price: $24.95

    • The End of Business as Usual

    • Rewire the Way You Work to Succeed in the Consumer Revolution
    • By: Brian Solis
    • Narrated by: Sean Pratt, Brian Solis
    • Length: 11 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 27
    • Performance
      4 out of 5 stars 22
    • Story
      3.5 out of 5 stars 22

    It’s a new era of business and consumerism - and you play a role in defining it.

    Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

    • 5 out of 5 stars
    • The key to a new level of customer engagement

    • By Melissa on 09-11-12

    Regular price: $27.99

    • PR 2.0 Is Here

    • Combine Traditional PR with Social Media for Heightened Results
    • By: Brian Solis, Deirdre Breakenridge
    • Narrated by: Jennifer Van Dyck
    • Length: 14 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 2
    • Performance
      3 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work.PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward.

    Regular price: $2.95

    • Active Storytelling

    • Using Video New Releases for PR Professionals
    • By: Brian Solis, Deirdre Breakenridge
    • Narrated by: Jennifer Van Dyck
    • Length: 15 mins
    • Unabridged
    • Overall
      3 out of 5 stars 7
    • Performance
      3 out of 5 stars 4
    • Story
      3 out of 5 stars 4

    Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux", or "VNR 2.0", PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

    Regular price: $2.95

    • How to Generate Effective Press Releases for Social Networks

    • By: Deirdre Breakenridge, Brian Solis
    • Narrated by: Jennifer Van Dyck
    • Length: 15 mins
    • Unabridged
    • Overall
      4 out of 5 stars 6
    • Performance
      4 out of 5 stars 2
    • Story
      3 out of 5 stars 1

    Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

    Regular price: $2.95

    • Social Networking for Promoting YOU as a Brand

    • By: Brian Solis, Deirdre Breakenridge
    • Narrated by: Jennifer Van Dyck
    • Length: 14 mins
    • Unabridged
    • Overall
      3 out of 5 stars 8
    • Performance
      3 out of 5 stars 4
    • Story
      3 out of 5 stars 5

    Available in print and digital formats. You're the brand. Learn how to use social media to promote your brand more effectively than ever before. Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective "brand" can also impact the brands you might represent. The one thing that connects everything is you. You're on the frontlines for everything related to you-and everything you represent, now and in the future.

    Regular price: $2.95

    • PR 2.0 in a Web 2.0 World

    • What Is Public Relations 2.0?
    • By: Brian Solis, Deirdre Breakenridge
    • Narrated by: Jennifer Van Dyck
    • Length: 14 mins
    • Unabridged
    • Overall
      2.5 out of 5 stars 3
    • Performance
      2 out of 5 stars 3
    • Story
      1.5 out of 5 stars 3

    Discover the new public relations for the Web 2.0 era-and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships.

    Regular price: $2.95