Showing results by author "Bernie Brennan"
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Branded!: How Retailers Engage Consumers with Social Media and Mobility
- By: Bernie Brennan, Lori Schafer
- Narrated by: Mark Ashby
- Length: 7 hrs and 44 mins
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.
Don't do it....there's better
- By Tyler on 09-02-12
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Regular price: $19.95