Showing results by author "Bernie Brennan"

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    • Branded!: How Retailers Engage Consumers with Social Media and Mobility

    • By: Bernie Brennan, Lori Schafer
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 44 mins
    • Unabridged
    • Overall
      2.5 out of 5 stars 15
    • Performance
      3 out of 5 stars 11
    • Story
      2.5 out of 5 stars 13

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.

    • 1 out of 5 stars
    • Don't do it....there's better

    • By Tyler on 09-02-12

    Regular price: $19.95