Showing results by author "Beau Fraser"
All Categories1 results
Death to All Sacred Cows
- How Successful Businesses Put the Old Rules Out to Pasture
- By: Beau Fraser, David Bernstein, Bill Schwab
- Narrated by: Johnny Heller
- Length: 4 hrs and 10 mins
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.
Add to Cart failed.Please try again later
Add to Wish List failed.Please try again later
Remove from wishlist failed.Please try again later
Adding to library failedPlease try again
Regular price: $17.49