Showing results by author "Bill Schwab"

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    • Death to All Sacred Cows

    • How Successful Businesses Put the Old Rules Out to Pasture
    • By: Beau Fraser, David Bernstein, Bill Schwab
    • Narrated by: Johnny Heller
    • Length: 4 hrs and 10 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 7
    • Performance
      5 out of 5 stars 2
    • Story
      4.5 out of 5 stars 2

    Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

    Regular price: $17.49