Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Note: This is a summary and analysis of Ogilvy on Advertising, not the original book.
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These are personal reminiscences of Grant which allow us to peer back in time to see him through the eyes of those who knew him. Some of the anecdotes describe brief encounters with Grant, while others are from historically prominent men who knew Grant well. What they have in common are the intimate details that reveal the personality and character of General Grant.
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