Showing results by author "The Macat Team"

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    • A Macat Analysis of C. K. Prahalad and Gary Hamel's The Core Competence of the Corporation

    • By: The Macat Team
    • Narrated by: Macat.com
    • Length: 1 hr and 49 mins
    • Unabridged
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    Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

    Regular price: $6.95

    • A Macat analysis of William James' The Principles of Psychology

    • By: The Macat Team
    • Narrated by: Macat.com
    • Length: 1 hr and 35 mins
    • Unabridged
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    William worked on The Principles of Psychology throughout the 1880s, while teaching psychology and philosophy at Harvard University. He drew together various styles of science to create a unified whole, and to establish psychology as a valid discipline. Not only did he achieve this, but he also created concepts - such as thought being a "stream of consciousness" - that have found their way into both the arts, and popular conversation.

    Regular price: $6.95

    • A Macat Analysis of Homi K. Bhabha's The Location of Culture

    • By: The Macat Team
    • Narrated by: The Macat Team
    • Length: 1 hr and 56 mins
    • Unabridged
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    Bhabha investigates concepts such as "hybridity," the notion that ideas are made up of all the different cultures with which they have contact, and "mimicry," the way in which a person or group adopts an idea from another culture, to express a postcolonial world, where we are all "in between" cultures. These concepts have been important to postcolonial studies, but have also been taken up in such diverse areas as architecture and literature. Although criticized by some for insisting that the written word was as powerful as armed resistance in the struggle against colonizing forces.

    Regular price: $6.95