Showing results by publisher "Milkyway Media" in Business & Careers

In The Toyota Way: 14 Management Principles From the World’s Greatest Manufacturer (2003), engineering professor Jeffrey K. Liker explains how businesses can improve operations by adopting Toyota’s underlying ideologies. Since the Japanese company’s founding in the 1930s, Toyota has dedicated itself to continually improving both its products and processes.

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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes (2007) is a crash course in increasing the performance of the profit-generating division of any company. Many companies attempt to improve their sales operations by trying a variety of strategies. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

In Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (2013), entrepreneur and marketing expert Gary Vaynerchuk explains how companies can win attention, and ultimately increase their business, by creating advertisements for social media platforms that blend seamlessly with user-submitted content. Get this audiobook now to learn more.

The Power of a Positive Team: Proven Principles and Practices That Make Great Teams Great (2018) explores how groups can strengthen their ability to succeed through optimism, communication, and dedicated teamwork. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

Tribe of Mentors: Short Life Advice from the Best in the World (2017) is a compendium of advice on performance and well-being compiled by Timothy Ferriss, a tech investor, productivity expert, and fitness guru. Ferriss posed 11 questions to 140 highly successful individuals and mentors, as Ferriss calls them, in a range of industries and fields including finance, film, tech, sports, chess, poker, and academia. Listen to this in-depth analysis to learn more.

Lean In: Women, Work, and the Will to Lead is Sheryl Sandberg’s self-help treatise for female business leaders. As the chief operating officer of Facebook, Sandberg is a rarity: a woman who holds a C-suite position in the tech sector. Purchase this in-depth summary to learn more.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.... Purchase this in-depth analysis to learn more.

Be Our Guest: Perfecting the Art of Customer Service (2011) by Disney Institute and Theodore Kinni outlines the Walt Disney Company's approach to customer service. Disney Institute, the company's professional development arm, trains people from other businesses, nonprofits, and government agencies to adapt Disney's customer service strategies for their own organizations.

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, (2018) by venture capitalist John Doerr, details a simple but highly effective goal-setting technique called "Objectives and Key Results", or OKRs. The OKR method is a management philosophy that pairs concrete objectives with actionable steps. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

In The 360 Degree Leader (2005), John C. Maxwell recommends strategies for people in the middle of an organizational hierarchy to develop leadership skills and increase their influence. The book expands on Maxwell’s previous work on leadership. Purchase this in-depth analysis to learn more.

Naked Economics: Understanding the Dismal Science (2002, 2010) by Charles Wheelan offers a general introduction to the principles of economics. Putting economic principles into practice is often difficult to accomplish because the correct actions for stability and progress are often counterintuitive.

We’re all selling something. It’s just that some of us are better at it than others. Purchase this in-depth summary to learn more.

In Only the Paranoid Survive (1996), former Intel CEO Andrew S. Grove explains how businesses or individuals should react to major market changes. Business owners, managers, and employees must understand that a company is always at risk. Purchase this in-depth analysis to learn more.

In What Got You Here Won't Get You There: How Successful People Become Even More Successful (2007), Marshall Goldsmith generalizes from his personal experience as a business consultant, to explain how successful leaders can diagnose and correct interpersonal problems that are holding them back at work. Using data-driven analysis, and simple behavioral modification techniques, senior executives and other leaders can improve their relationships with employees, by adopting an attitude of humility, and making a commitment to change.

Geoff Colvin's Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else (2008) argues that talent is not an innate quality. Instead, talent is learned and cultivated over time. Purchase this in-depth analysis to learn more.

Purchase this in-depth summary to learn more about How High Will You Climb? (2014) by John C. Maxwell, a self-help book about the power of a good attitude. A positive outlook and a penchant for optimism tend to promote high performance, whereas negativity invites disaster.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company (2012) by Bryce Hoffman depicts how Alan Mulally led the Ford Motor Company through significant crises in the 2000s. Ford had been struggling for decades and was facing the turmoil of the Great Recession, and although Mulally was an outsider, his strong leadership prevented the company from going bankrupt.

Businesses flourish when they are direct about how products will improve the lives of customers. Author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. Purchase this in-depth analysis of Building a StoryBrand to learn more.

Camille Fournier's The Manager's Path (2017) is a management guide for leaders in the technology industry and computer engineers considering moving into management. Purchase this in-depth analysis to learn more.

Unlimited Power: The New Science of Personal Achievement (1986) by Tony Robbins is a self-help book that shares strategies for promoting personal and professional success. With the power of practical tools and positive thought, people can unlock unlimited reservoirs of potential in themselves....