Showing results by publisher "Random House Audio" in E-Commerce
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A Truck Full of Money
- By: Tracy Kidder
- Narrated by: Paul Michael
- Length: 8 hrs and 42 mins
- Unabridged
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Tracy Kidder, the “master of the nonfiction narrative” (The Baltimore Sun) and author of the bestselling classic The Soul of a New Machine, now tells the story of Paul English, a kinetic and unconventional inventor and entrepreneur, who as a boy rebelled against authority.
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Where's the story?
- By Amazon Customer on 11-03-16
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A Truck Full of Money
- Narrated by: Paul Michael
- Length: 8 hrs and 42 mins
- Release date: 09-20-16
- Language: English
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- By: Tim Hwang
- Narrated by: Matt Godfrey
- Length: 3 hrs and 50 mins
- Unabridged
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In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.
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Good insight into an opaque marketplace
- By DK on 09-28-23
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Narrated by: Matt Godfrey
- Length: 3 hrs and 50 mins
- Release date: 03-16-21
- Language: English
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Makers
- The New Industrial Revolution
- By: Chris Anderson
- Narrated by: René Ruiz
- Length: 8 hrs and 20 mins
- Unabridged
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Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
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Good basic information, but not a lot of good info
- By Tarik Y. on 11-30-12
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The Content Trap
- A Strategist's Guide to Digital Change
- By: Bharat Anand
- Narrated by: Jason Culp
- Length: 16 hrs and 4 mins
- Unabridged
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Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
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Interesting topic/thesis – boring execution/book
- By Oliver Nielsen on 11-10-16
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The Content Trap
- A Strategist's Guide to Digital Change
- Narrated by: Jason Culp
- Length: 16 hrs and 4 mins
- Release date: 10-18-16
- Language: English
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Next
- The Future Just Happened
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 5 hrs and 59 mins
- Unabridged
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We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.
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Worth your time
- By Jason on 03-02-03
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Next
- The Future Just Happened
- Narrated by: Michael Lewis
- Length: 5 hrs and 59 mins
- Release date: 07-10-01
- Language: English
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eBoys
- The First Inside Account of Venture Capitalists at Work
- By: Randall E. Stross
- Narrated by: Eric Conger
- Length: 11 hrs and 4 mins
- Unabridged
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The first inside account of life within a Silicon Valley venture capital firm, eBoys is the fascinating true story of the six tall men who backed eBay, Webvan, and other billion-dollar start-ups that are transforming the Internet and setting a new pace for the economy - an audible.com audio exclusive!
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Entertaining but misinformed
- By Sean on 12-01-03
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eBoys
- The First Inside Account of Venture Capitalists at Work
- Narrated by: Eric Conger
- Length: 11 hrs and 4 mins
- Release date: 10-23-00
- Language: English
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The Sea We Swim In
- How Stories Work in a Data-Driven World
- By: Frank Rose
- Narrated by: Arthur Morey
- Length: 8 hrs and 11 mins
- Unabridged
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In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
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Useful read that couldn’t resist being political
- By Amazon Customer on 06-27-22
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The Sea We Swim In
- How Stories Work in a Data-Driven World
- Narrated by: Arthur Morey
- Length: 8 hrs and 11 mins
- Release date: 06-29-21
- Language: English
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Clash
- Amazon Versus Walmart
- By: Nirmalya Kumar
- Narrated by: Vijay Kutty
- Length: 7 hrs and 27 mins
- Unabridged
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Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry—Walmart in the 1980s/1990s and Amazon since 2000—but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will dethrone Walmart as the world's largest company, a position that Walmart has occupied for more than two decades.
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Clash
- Amazon Versus Walmart
- Narrated by: Vijay Kutty
- Length: 7 hrs and 27 mins
- Release date: 05-14-24
- Language: English
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21 Dog Years
- Doing Time @ Amazon.com
- By: Mike Daisey
- Narrated by: Mike Daisey
- Length: 6 hrs and 36 mins
- Unabridged
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Mike Daisey worked at Amazon.com for nearly two years during the dot-com frenzy of the late nineties. Now that his nondisclosure agreement has expired, he can tell the real story - one that blends tech culture, hero worship, cat litter, Albanian economics, and venture capitalism into a surreal cocktail of delusion.
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I'm sorry I wasted my book choice on this junk!
- By Angeline on 04-30-03
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21 Dog Years
- Doing Time @ Amazon.com
- Narrated by: Mike Daisey
- Length: 6 hrs and 36 mins
- Release date: 06-07-02
- Language: English
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Free Ride
- How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back
- By: Robert Levine
- Narrated by: Byron Wagner
- Length: 9 hrs and 36 mins
- Unabridged
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How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half....
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misleading subtitle
- By Dave on 11-18-11
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Free Ride
- How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back
- Narrated by: Byron Wagner
- Length: 9 hrs and 36 mins
- Release date: 10-25-11
- Language: English
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The Smart Business Guide to China E-Commerce
- How to Win in the World's Largest Retail Market
- By: Frank Lavin
- Narrated by: Nathan Sigman
- Length: 5 hrs and 56 mins
- Unabridged
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China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.
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The Smart Business Guide to China E-Commerce
- How to Win in the World's Largest Retail Market
- Narrated by: Nathan Sigman
- Length: 5 hrs and 56 mins
- Release date: 10-29-21
- Language: English
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Made in Future
- A Story of Marketing, Media, and Content for Our Times
- By: Prashant Kumar
- Narrated by: Pratap Batra
- Length: 9 hrs and 54 mins
- Unabridged
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Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.
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Made in Future
- A Story of Marketing, Media, and Content for Our Times
- Narrated by: Pratap Batra
- Length: 9 hrs and 54 mins
- Release date: 09-16-22
- Language: English
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Going Wireless
- By: Jaclyn Easton
- Narrated by: Jaclyn Easton
- Length: 9 hrs and 23 mins
- Unabridged
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Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours. Award-winning journalist Jaclyn Easton delivers the unexpected: In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.
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Her reading style
- By Mark K. on 06-04-04
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Going Wireless
- Narrated by: Jaclyn Easton
- Length: 9 hrs and 23 mins
- Release date: 04-19-02
- Language: English
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