Prashant Kumar
AUTHOR

Prashant Kumar

Money & Finance
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Prashant Kumar is the Founder of ENTROPIA – a next generation marketing services company, now a part of Accenture. Entropia has been a pioneer in the area of Marketing in the IR 4.0 era. In 2020, Entropia was recognised as the third fastest growing large agency in the world by AdWeek, New York. Founded in 2016, within four years it became the largest independent in SE Asia, before Accenture acquired it to turbocharge their foray in the region. Earlier, Prashant served as the President, Asia world markets at IPG Mediabrands (NYSE: IPG) overseeing the region, rapidly transforming its digital capabilities. He has served on the juries of prestigious Cannes Lions; Crystal festival, France and Lynx festival, Dubai. He has also been a speaker at global and regional digital fora such as Digital Marketing Expo, Germany; Global Festival of Media, Rome; and Ad:tech Singapore, among many others. He has been interviewed widely by business press including Wall Street Journal and Bloomberg. In 2019, International Advertising Association (IAA) recognised him as one of the five digital marketing thought leaders globally. He is an alumnus of St. Stephen’s College, Delhi; MICA, Ahmedabad & Harvard Business School.
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