Mostrando títulos en Marketing

In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather than strategic in their approach to AI-driven search. She advocates for cross-functional collaboration, executive education about zero-click searches, and structured data implementation to bridge the gap between traditional SEO metrics and the new search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show Notes:In this episode of Business Growth Spotlight, Ashok Giri, CEO of PageMajik, shares a behind-the-scenes look at how AI is reshaping the publishing industry. He opens up about the challenges of scaling a business in a sector that's often slow to adopt new technologies, and how PageMajik is using AI to streamline workflows, reduce operational costs, and improve efficiency without losing the human touch.Ashok discusses the importance of strong marketing strategies and the role of consistent content creation in building visibility. He highlights the value of effective version control in ...

🎙️ Episódio 002 – A Imagem que Vende: Branding Pessoal e Reputação com Diésika MeiadoNo segundo episódio do Podcast Marketando, eu, Pablo R. Cuñado, recebo a consultora de imagem Diésika Meiado para uma conversa reveladora sobre como nossas escolhas visuais, comportamentais e estratégicas moldam nossa marca pessoal e constroem reputação no mercado.Exploramos o papel da consultoria de imagem como ferramenta poderosa de posicionamento pessoal e profissional, abordando desde a construção consciente de uma identidade visual até os impactos dessas decisões no branding e na ...

LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, explains why AI models produce inconsistent responses and require critical evaluation. She advocates treating LLMs as thought partners rather than absolute authorities, emphasizing the critical importance of AI alignment to prevent harmful outputs and ensure optimal human outcomes as we progress toward artificial general intelligence.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#...

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Navigating Small Business Marketing: Rachel Minion on Building Credibility and Overcoming Challenges Small businesses face unique marketing challenges, especially when building credibility and trust with their audience. Rachel Minion, the founder of Rock Star and Moon Marketing, offers her insights on overcoming these hurdles through strategic marketing, client testimonials, and adapting to the changing business landscape. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Rachel about her journey from the challenges of the 2008 recession to building her ...

Imagine turning a single podcast guest spot into the kind of impact most business owners dream of—visibility, clients, cash, and credibility, all rolled into one mic drop moment. In this episode of Communication Queen, Kimberly Spencer takes you behind the scenes of how transformational leaders leverage guest podcasting to build their brand and bottom line without burning out on paid ads or endless social media hustle. You’ll discover how guest podcasting isn’t just another marketing tactic—it’s your ticket to amplifying your voice, making your message magnetic, and forming ...

Quick show today from France as Kiri Masters and Lauren Livak Gilbert send Scotty O a little update from the south of france at the big Canne Lions Creativity Show. You won’t hear any recap quite like this one.Some great take aways along with giving Scotty O a hard time about AI. Enjoy Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Kiri Masters https://www.linkedin.com/in/kiri-masters/ Website: https://www.retailmediabreakfastclub.com/ Lauren Livak Gilbert https:...

If you want to save money on your commercial roof, I can tell you how in two words - Preventative Maintenance. Book an inspection with Apex Restoration & Roofing (303-691-5035) at https://apexroofingusa.com/adams-county/westminster/commercial-roofing/ Apex Restoration & Roofing City: Centennial Address: 7076 S Alton Way, Centennial, Website: https://apexroofingusa.com/

Welcome to The Unapologetic Pinner! Creating content that keeps working for you—without constant updates or seasonal tweaks? That’s the magic of evergreen content. In this episode, we’re diving into how to plan and design Pinterest content that brings long-term value, attracts your ideal audience year-round, and makes your content strategy way more sustainable.Whether you're a wedding professional or creative entrepreneur, this episode will help you simplify your pinning workflow and build a foundation for lasting visibility and growth.If this episode helped you rethink your Pinterest ...

In this Power Producers Podcast episode, David Carothers is joined by Kevin Ring, lead analyst at the Institute of Work Comp Professionals, for a deep dive into workers' compensation classifications. The discussion focuses on the challenges of ensuring that businesses are properly classified, the importance of getting class codes right, and strategies to avoid common mistakes that could lead to costly audits. With firsthand experience from multiple NCCI audits, David shares his insights on how to navigate the complexities of workers’ comp class codes and protect clients from unnecessary ...

You’re putting in the work. You’re showing up. You’re doing “all the right things.”But it still feels like nothing’s happening.In this quick power episode, Blaklee drops the reminder every ambitious woman needs: success takes longer than you think, and most people quit right before it starts working. She shares personal stories from real estate, podcasting, and business coaching to pull back the curtain on what the behind-the-scenes actually looks like—and why the boring reps are where the magic really begins.Whether you're frustrated with the algorithm, exhausted by your own ...

Welcome to Future Commerce Rewind, where we compare stories in commerce today to episodes from the archives. This week, we’re playing back VISIONS speaker Justin Breton’s 2024 episode on Walmart Realm.When Walmart entered immersive digital experiences, it wasn’t chasing hype—it was rethinking how the brand shows up in everyday digital life. In this rewind from August 2024, Justin Breton, Director of Brand Experiences, shares how Walmart Realm launched as a gamified marketplace blending culture, commerce, and creativity.Since then, Walmart has scaled its virtual ambitions with “...

Ever wondered how a lash technician becomes a luxury beauty founder with an award-winning product line? In this episode of PR LIKE A BOSS!, Patz is joined by Elizabeth Chandler, founder of BONDED lashes, the innovative brand behind pre-bonded, no-glue lashes that have taken the beauty world by storm.With over 15 years of experience (including time as the resident lash artist at London’s W Hotel), Elizabeth shares how a sticky situation (literally – lash glue!) inspired her to create a product that’s mess-free, damage-free and confidence-boosting. A Japanese lash tech breakthrough ...

EEAT.me is a publishing lab focused on building a real E-E-A-T framework. Founder David W. Bynon shares how systems like TrustTags, TrustBlocks, and TrustTerms—already used on MedicareWire.com—help publishers embed structured trust into content that’s visible, verifiable, and durable in search. EEAT.me City: Bullhead City Address: 1800 Club House Drive #93 Website: https://eeat.me

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What’s really stopping casual fans from placing their first bet? It’s not regulation. It’s UX.In this episode, we welcome back Mark Phillip, founder of MetaBet and Are You Watching This?!, for a no-filter conversation on the real levers that move the needle in sports betting product design.Mark shares bold, actionable insights on how sportsbooks can ditch intimidating interfaces, reduce cognitive overload, and design emotion-first, player-centric journeys that drive both acquisition and retention. From simplifying American odds to building personalised betting funnels based on fandom, ...

Miguel Hernandez is a genius. You have never heard me begin a show this way before, but I was absolutely blown away by the fresh perspective Miguel is bringing to restaurant ownership and operations. This is a guy who’s scaled to 4 locations in just a couple of years and has financed his growth exclusively through the profits from his active restaurants. Today we discuss how to pick a winner, double revenues, and scale profitability. For more information on Rreal Tacos, visit https://rrealtacos.com/____________________________________________________________Full Comp is brought to you by ...

Episode is brought to you by Infinex. Join here: app.infinex.xyz/?r=B2KSQJ77SummaryIn this episode, Matej from Oasis Labs and Oasis Foundation shares his journey from mechanical engineering into the world of Web3 and why privacy on-chain is more urgent than ever. He breaks down how Oasis works as a privacy protocol, helping developers easily integrate privacy into their dApps. The conversation dives into the rising importance of agents in Web3, the overlap between AI and privacy, and how Oasis is building tools to support verified autonomy for AI agents. Matej also explains the team’s ...