Showing results by publisher "Penguin Audio" in Marketing & Sales
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Do Purpose
- By: David Hieatt
- Narrated by: Matt Addis
- Length: 1 hr and 21 mins
- Unabridged
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The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.
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Not particularly helpful
- By Amazon Customer on 11-14-22
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Do Purpose
- Narrated by: Matt Addis
- Series: Do Books
- Length: 1 hr and 21 mins
- Release date: 11-30-17
- Language: English
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The Voltage Effect
- By: John A List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster.
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The Voltage Effect
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Release date: 02-03-22
- Language: English
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The Trust Manifesto
- What You Need to Do to Create a Better Internet
- By: Damian Bradfield
- Narrated by: Damian Bradfield, Richard Hughes, Kristin Atherton
- Length: 6 hrs and 54 mins
- Unabridged
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From the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the online world, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day, not knowing which companies are storing, using, selling and manipulating our data.
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The Trust Manifesto
- What You Need to Do to Create a Better Internet
- Narrated by: Damian Bradfield, Richard Hughes, Kristin Atherton
- Length: 6 hrs and 54 mins
- Release date: 10-10-19
- Language: English
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The Upstarts
- How Uber, Airbnb and the Killer Companies of the New Silicon Valley Are Changing the World
- By: Brad Stone
- Narrated by: Mr Dean Temple
- Length: 10 hrs and 42 mins
- Unabridged
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Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology.
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Very interesting. Maybe a bit early!
- By Otavio Costa on 09-09-18
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The Upstarts
- How Uber, Airbnb and the Killer Companies of the New Silicon Valley Are Changing the World
- Narrated by: Mr Dean Temple
- Length: 10 hrs and 42 mins
- Release date: 02-02-17
- Language: English
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The Messy Middle
- Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
- By: Scott Belsky
- Narrated by: Scott Belsky
- Length: 11 hrs and 2 mins
- Unabridged
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While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups and downs after initial investment is secured. It will give you all the insights you need to build and optimise your team, improve your product and develop your own capacity to lead. Building on seven years of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
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Goosebumps! What a great story and book.
- By Anonymous User on 03-08-24
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The Messy Middle
- Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
- Narrated by: Scott Belsky
- Length: 11 hrs and 2 mins
- Release date: 10-09-18
- Language: English
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
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What Makes Nike So Hallowed a Marketing Brand
- By Moksh on 05-07-23
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 04-07-22
- Language: English
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The Contagious Commandments
- Ten Steps to Brand Bravery
- By: Paul Kemp-Robertson, Chris Barth
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Unabridged
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Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.
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Very very good!
- By Bradly Helm on 02-11-19
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The Contagious Commandments
- Ten Steps to Brand Bravery
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Release date: 11-01-18
- Language: English
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Do Disrupt
- By: Mark Shayler
- Narrated by: Mark Shayler
- Length: 55 mins
- Unabridged
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This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition...and then outsmart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently.
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Do Disrupt
- Narrated by: Mark Shayler
- Series: Do Books
- Length: 55 mins
- Release date: 07-26-18
- Language: English
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The People vs Tech
- How the Internet Is Killing Democracy (and How We Save It)
- By: Jamie Bartlett
- Narrated by: Sandro Monetti
- Length: 5 hrs and 5 mins
- Unabridged
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The Internet was meant to set us free. But have we unwittingly handed too much away to shadowy powers behind a wall of code, all manipulated by a handful of Silicon Valley utopians, ad men, and venture capitalists? And, in light of recent data breach scandals around companies like Facebook and Cambridge Analytica, what does that mean for democracy, our delicately balanced system of government that was created long before big data, total information, and artificial intelligence? In this urgent polemic, Jamie Bartlett argues that through our unquestioning embrace of big tech, the building blocks of democracy are slowly being removed.
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A very relevant book for our chaotic Trump times .
- By GARY DURGIN on 04-11-18
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The People vs Tech
- How the Internet Is Killing Democracy (and How We Save It)
- Narrated by: Sandro Monetti
- Length: 5 hrs and 5 mins
- Release date: 04-06-18
- Language: English
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Matthew Dixon, Brent Adamson, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.
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Interesting reframe
- By Anonymous User on 02-21-19
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 10-20-16
- Language: English
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Brandsplaining
- Why Marketing Is (Still) Sexist and How to Fix It
- By: Jane Cunningham, Philippa Roberts
- Narrated by: Sarah Paul
- Length: 7 hrs and 24 mins
- Unabridged
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Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.
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Brandsplaining
- Why Marketing Is (Still) Sexist and How to Fix It
- Narrated by: Sarah Paul
- Length: 7 hrs and 24 mins
- Release date: 02-18-21
- Language: English
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- By: Gillian Tett
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Unabridged
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Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.
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Insightful and stimulating
- By Roberto Guidetti on 06-26-21
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Release date: 06-08-21
- Language: English
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Truth
- By: Hector Macdonald
- Narrated by: Simon Ludders
- Length: 10 hrs
- Unabridged
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Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.
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Truth
- Narrated by: Simon Ludders
- Length: 10 hrs
- Release date: 03-08-18
- Language: English
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Dealstorming
- The Secret Weapon That Can Solve Your Toughest Sales Challenges
- By: Tim Sanders
- Narrated by: Tim Sanders
- Length: 7 hrs and 29 mins
- Unabridged
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Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones - the last thing you need when millions of dollars are on the line. Dealstorming is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges”.
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Spectacular
- By Scott Michael Werner SMW on 04-07-16
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Dealstorming
- The Secret Weapon That Can Solve Your Toughest Sales Challenges
- Narrated by: Tim Sanders
- Length: 7 hrs and 29 mins
- Release date: 02-23-16
- Language: English
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Subscribed
- By: Tien Tzuo, Gabe Weisert
- Narrated by: Tien Tzuo, Dan Woren
- Length: 7 hrs and 41 mins
- Unabridged
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Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.
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Persisted to the end
- By Nigel on 07-01-18
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Subscribed
- Narrated by: Tien Tzuo, Dan Woren
- Length: 7 hrs and 41 mins
- Release date: 06-07-18
- Language: English
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Virtual Society
- The Metaverse and the New Frontiers of Human Experience
- By: Herman Narula
- Narrated by: Herman Narula
- Length: 7 hrs and 46 mins
- Unabridged
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Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative immersive experiences.
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Virtual Society
- The Metaverse and the New Frontiers of Human Experience
- Narrated by: Herman Narula
- Length: 7 hrs and 46 mins
- Release date: 10-13-22
- Language: English
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Think Simple
- How Smart Leaders Defeat Complexity
- By: Ken Segall
- Narrated by: Ken Segall
- Length: 7 hrs and 29 mins
- Unabridged
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In Think Simple, Apple insider and New York Times best-selling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean start-up, this guide will teach you how to crush complexity and focus on what matters: how to perform better, faster and more efficiently.
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Think Simple
- How Smart Leaders Defeat Complexity
- Narrated by: Ken Segall
- Length: 7 hrs and 29 mins
- Release date: 06-30-16
- Language: English
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Brick by Brick
- By: David Robertson, Bill Breen
- Narrated by: Thomas Vincent Kelly
- Length: 10 hrs and 23 mins
- Unabridged
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LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery.
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Brick by Brick
- Narrated by: Thomas Vincent Kelly
- Length: 10 hrs and 23 mins
- Release date: 06-27-13
- Language: English
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Streampunks
- Inside YouTube and the New Rebels Remaking Media
- By: Maany Peyvan, Robert Kyncl
- Narrated by: Stephen Graybill
- Length: 8 hrs and 8 mins
- Unabridged
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The rules of entertainment have changed. Last year the vlogger PewDiePie made more money from his YouTube videos than high-profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, chief business officer at YouTube. YouTube is the first truly global media platform, reaching 87 percent of all online adults in the UK.
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Streampunks
- Inside YouTube and the New Rebels Remaking Media
- Narrated by: Stephen Graybill
- Length: 8 hrs and 8 mins
- Release date: 09-07-17
- Language: English
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It Takes a Tribe
- Building the Tough Mudder Movement
- By: Will Dean
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Unabridged
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Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.
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It Takes a Tribe
- Building the Tough Mudder Movement
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Release date: 09-12-17
- Language: English
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