adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $21.81

Buy for $21.81

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.

Includes a bonus PDF of illustrations. 

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance or industrial machines, you need to master the transition to the subscription model. 

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model. 

In 10 years, we'll be subscribing to everything: information technology, transportation, retail, health care, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works - and how business leaders can prepare and prosper.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2018 Tien Tzuo, Gabe Weisert (P)2018 Penguin Books Ltd

More from the same

Author

Narrator

What listeners say about Subscribed

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    16
  • 4 Stars
    6
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    2
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    7
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Persisted to the end

I kept waiting for the insights that were going to revolutionise my thinking about my small business. Or gain new insights into my previous corporate life. Somehow they eluded me. Perhaps the whole approach described in the book is better suited to much larger businesses than where my attention is currently focused. There was one key insight that I enjoyed and valued - about short cycle interactions between company and customer supporting an unrelenting focus on creating customer value. A helpful point that I will reflect on more in developing our marketing strategy. But that feels more like the subject for a slide deck than the chapter and verse presentation of the monster amount of factual information contained in this book. I hope that there will be readers of this book from large corporations who will find the content both inspiring and riveting. For me, it didn't work. My persistence left me simply relieved to be moving on.

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Great playbook to enter the subscription economy

The book puts together some really good and well studied real life stories with insights and frameworks built upon those examples.

It goes beyond the typical business novela telling the story everyone wants to read about someone else's success. It makes a good efforts to extract some lessons that you can try in your own endeavors.

I think the framework is still in its infancy, but we have a very healthy toddler here.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Unbelievably amazing!!!

Simply brilliant! A must read not just for any entrepreneur, Board Member and C-suite officer, but also every college graduate and business school professor.

Even before I finished reading this book - we added a small banner at the top of our home page asking all our visitors:

“Are you spending more than £1,500 on photography and videography a year? Then our subscription model may save you 50%”.

We are now gathering results and if feedback is positive, we’ll be implementing subscription model it ASAP.

Regardless of the result of our experiment - our next monthly strategic meeting is about Subscription Model for our business and I cannot wait to see Zoura team in action at the “Subscribed 2018 London” conference.

Thank you!

Roman
CEO, Splento

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for William Irvine
  • William Irvine
  • 02-19-21

Excellent Book

A short circuit to understanding the paradigm of subscription revenue. The books authors talk incredibly insightfully on the challenge of old economy companies to have to transition or die.

If you are in this industry this is one of those Audibles that you actively seek free time to get through as fast as possible.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tim Ward
  • Tim Ward
  • 02-26-20

Interesting and useful

An interesting and useful insight which will help in developing success strategies for our own subscription service.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Pierre-Henry de Soria
  • Pierre-Henry de Soria
  • 05-08-19

Great read!

I bought the book. And now the audio, since I didn’t have much time to read it. Highly recommended for anyone looking to this kind of business model.

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for A Reid
  • A Reid
  • 02-28-19

Really engaging from the start until about midway

Maybe this is just a a layman's view, but from the interesting and engaging start this audiobook feels like it falls in love with itself it gets lost in statistics and self appreciation. Don't get me wrong, there are enough golden nuggets buried throughout I didn't ever feel the urge to give up but for my 2nd listen I'll know to just stop half way in....

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Alexandru-Ionut Turcu
  • Alexandru-Ionut Turcu
  • 07-07-18

great but generalised and not much essence.

I would have preferred a bit more keys to success in subscription models. a good listen nevertheless

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ralph Kooi
  • Ralph Kooi
  • 08-26-19

Behind the SaaS

Great book to understand what drives subscription models and how to scale.
Also provides insight into industries and the their transformations.