Showing results by publisher "Phoenix Books" in Business & Careers

"To win without fighting is best," Sun Tzu said. For the Chinese philosopher/general war was synchronic with life. Tzu viewed the world as a network of combat zones where the stakes were high and struggle was the primary mode of being, where no one was to be trusted, and survival depended on nothing less than unconditional victory. Actors Ron Silver and B.D. Wong narrate this 2,500-year-old work of wisdom that continues to guide and inspire people of all cultures, teaching the principles of strategy required in everything from sports, to business, to affairs of the heart. Augmented by commentary and anecdotes, this audio edition maintains the pure, near-poetic tone of the original.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

Disney is so good, it's bad. So argues Carl Hiaasen, an award-winning investigative reporter and columnist with the Miami Herald, whose dream is to be banned forever from Disney World. In Team Rodent, Hiaasen provides an unflinching look at the mega-empire and says its attempts to alter "God's work" are a manifestation of "pure wickedness."

Master negotiator and New York Times bestselling author of You Can Negotiate Anything Herb Cohen says, "Negotiation is the game of life." With his signature humor and self-deprecating style, Cohen explains how to learn powerful yet subtle negotiating ploys to help in business, career, and even family relationships. With his extensive international negotiating experience and unique presentation style, Herb offers this essential guide to the art and practice of negotiation in the 21st century.

Do you talk to yourself? Don't worry—it's not a sign of insanity! In fact, it can be a powerful tool for personal change. In this engaging audio presentation, Shad Helmstetter explains how to take charge of your life through the use of positive self-talk. With specific, practical, and easy steps, The Self-Talk Solution can help you achieve a higher level of success at everything you attempt, from improving relationships to developing career-building skills—and more!

Studies show that companies waste millions of dollars on team building, benchmarking, and other quality initiatives. Yet so many save millions with the same initiatives. What makes the difference? Total Quality Management—integrating initiatives into a systematic quality improvement process.

Tom Peters sees a problem with the way people do business today: Those who like to get things done are thwarted by absurd organizational barriers and by the egos of petty tyrants. His vision: Employees who dance from project to project; enterprise that reduces the bureaucracy to almost nothing; societies that educate their young to break the rules and invent vivid new futures. Re-Imagine! focuses on how the business climate has changed and how the new world of business works. Peters explores innovative strategies for overcoming outdated company values and procedures.

Here is the rags-to-riches story of the man who sliced, diced, and julienned his way into our hearts and wallets—Ron Popeil—packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

In today's workplace, managers must be able to accept accountability for the overall well-being of the company, yet also be able to give up the need to control or be controlled by others. Author Peter Block discusses ways to create a new kind of workplace, where every employee thinks and acts like an owner, by integrating management with workers to increase productivity.

Cohen views the world as huge negotiating table and describes the art of compromise not as a competition but rather as the art of offering choices. His humorous lessons and apt imitations of famous personalities and personal acquaintances are truly hilarious. Listen and you’ll come to view life with a whole new perspective.

Looking for career advice, tips on how to write a resume, improve interview skills, or dress for success? Then this is not the book for you. But if you're willing to take charge of your career and be responsible for the choices you make, then get ready to take yourself to the top."

Welcome to the communication-intensive Fifth Wave where achievement is more than just graduating from a good school and obtaining a set of skills. In an era where information travels and technology spreads almost instantaneously, the next frontier is about us, not the external forces that we often blame for our own lack of achievement. Great strides and advantages in competitive business are now attained through self-knowledge, available to everyone regardless of your skills or education.

Let America's foremost authority on management prepare you for the 21st century. Peter F. Drucker's wide-ranging guide explores such topics as the new cost savings revolution in retailing, the urgent requirement for each company to have a "theory of the business," and the need for executives to seek new kinds of information through new technology.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

Joseph Jaworski, the son of famed Watergate special prosecutor Leon Jaworski, uses his own experiences and the latest studies to create a new concept of leadership. Instead of focusing on numbers, reports, and other inanimate objects, Jaworski encourages leaders and managers to look at the world primarily through relationships. Allowing life to flow through us, instead of despite us, he explains, will break organizations free from self-imposed or institutional limits, fostering an atmosphere of learning and top performance.

As president and CEO of Herman Miller, Inc., Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

This live seminar covers relationships: between husbands and wives, children and their parents, and employers and employees. Those who have learned to play the negotiating game well relieve tensions, substantially improve communications, and solve many day-to-day problems. With his trademark humor and irreverent style, Cohen uses stories, metaphors and real-life examples to inspire listeners to reflect upon their own personal behavior and experience to take charge of negotiating anything!

Whether it is a director insisting on a final cut, a star demanding a bigger motor home, a producer holding the line on a budget, or a grip with a gripe, it seems that the world of moviemaking is nothing but Sturm und Drang. Shoot Out presents a raucous look at how movies get made and the players involved, from writers, producers, directors, and stars to agents and marketers. For film buffs, aspiring filmmakers, students, and anyone else intrigued by the inner workings of Hollywood, this is the quintessential take on the how, who, what, and why of the film business.

Leigh Perkins bought Orvis in 1965 and over the next thirty years would revolutionize the catalog industry as he successfully blended his love for the outdoors with his business acumen. A Sportsman's Life is the story of a man, his company, and his love of the outdoors, his commitment to conservation, and his infectious enthusiasm for the good life.

We've all heard the expression, "Use your head!" But what exactly does it mean? Dr. de Bono, regarded by many as the world's leading authority on conceptual thinking, shows you how to get your brain working better. You'll find out how to use your intelligence more creatively, dynamically, and successfully with his exciting Masterthinker course. Learn the thinking skills that major corporations pay de Bono tens of thousands of dollars to teach.