Showing results by publisher "Tantor Audio" in Business & Careers

This book uniquely identifies the five key emotions that prevent clients from reaching their full creative potential and provides coaches tools to help them overcome them, boosting their productivity as well as their ability to complete and promote their work and personal development. Accessible and personable, Rahti Gorfien interweaves stories from her personal life and private practice to alleviate the burden of blockages creatives generated by their own divergent thinking, unconscious conditioning, and memory.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Created as a primer for the beginning actor, To Be or Wanna Be takes you on a journey that reveals the path to becoming a successful actor, as well as how to avoid the pitfalls of the starving artist. Beginning with the simple, yet important distinctions of how to take control of your career, and through personal anecdotes of how he discovered them, Sean Pratt guides you toward the more complex and powerful concepts that will make all the difference in your future success as an actor.

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

A pep talk in your pocket, this short audiobook will fill you to the brim with happiness, positivity, well-being and, most importantly, success! Andy Cope and Andy Whittaker are experts in the art of happiness and positive psychology and The Art of Being Brilliant is crammed full of good advice, instructive case studies, inspiring quotes, some funny stuff and important questions to make you think about your work, relationships, and life.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

The central problem Hammer saw is that despite good intentions, companies don’t perform at the levels they need to because the way they do things is screwed up. This book is a tool kit for how to do things right, providing its listeners with the skills to make deep and fundamental changes in how companies do their work.

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process.

Whether you're thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You'll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams.

This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the Wall Street Journal, which affects the thoughts, votes, and stocks of two million readers daily. Sarah Ellison, while at the Journal, won praise for covering the $5-billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch's kingdom.

The most compelling figures in the Warner Bros. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs who were the first in the music business to read the generational writing on the wall in the mid-1960s. By recruiting outsider artists and allowing them to make the music they wanted, Ostin and his staff transformed an out-of-touch company into the voice of a generation. Along the way, they revolutionized the music industry and, within just a few years, created the most successful record label in the history of the American music industry.

Pundits have long predicted the end of conventional warfare but for the foreseeable future, it is here to stay. Counterinsurgency, guerrilla warfare, terrorism, peace enforcement, policing. All these forms, like conventional warfare, are as old as mankind. Modern militaries claim to be professional bodies, responsible for the education, control, and discipline of their members. But at least one aspect of this claim is poorly executed: tactics are not taught to junior leaders, which is why this guide is essential for all junior leaders, officers, and NCOs alike.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

In Develop: 7 Practical Tools to Take Charge of Your Career, Ted Fleming, head of talent development for CVS Health, shares simple, powerful advice for finding the right job or growing in an existing role. Fleming offers actionable tools and step-by-step techniques that anyone can apply to crystallize and achieve their career goals.

Building a Resilient Tomorrow does not dwell on overhyped descriptions of apocalyptic climate scenarios, nor does it travel down well-trodden paths surrounding the politics of reducing carbon emissions. Instead, it starts with two central facts: Climate impacts will continue to occur, and we can make changes now to mitigate their effects.

Scrum—an organizing approach that exposes work progress and quality—is used all over the place in software development, but it's not just for coders. Scrum For Dummies shows you how scrum can improve performance regardless of your industry or project. You can even use scrum to get tangible results in your personal projects—prepare for retirement, organize travel, and much more. Plan goals, releases, and sprints for all aspects of business and life. With Dummies, you'll learn how to work flexibility and collaboration into anything you're doing.

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form - the B Corporation. These companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

Awaken delivers a contemporary and accessible guide to how each of us can experience a life of meaning, purpose, and fulfillment in a world that is rife with anxiety, depression, and addiction. Drawing on the distinguished author's lifetime of accumulated insights and experience, Awaken guides listeners on a journey to achieve complete alignment between who they are, what they say, what they do, and how they relate to others.

Agent-turned-entrepreneur Rupal Patel shares the unique skills she developed as a woman and as a field agent in the high-octane, alpha-male world of the CIA, and combines those clandestine insights with her experience as a business leader and mentor. Full of motivating stories and unique exercises, From CIA to CEO will equip you with the all the tools you'll need for achieving Mission Success.