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Business Writing for Dummies
- 3rd Edition
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
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Business Writing for Dummies
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Publisher's summary
Business writing that gets results!
The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications.
Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, reports, and more; recognizing key differences in your global audiences; and advancing your career with great writing.
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Buy the print or kindle version. The narration is trash.
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1 out of 5 stars
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Worst voice ever heard
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