Showing results by publisher "Hachette Audio" in Business & Careers

Vivimos en un mundo bastante litigioso. Usted debe mantenerse en guardia en el transcurso de su vida. Al generar riqueza, uno debe saber cómo protegerla. Para los que no la protejan los esperan los depredadores y sus abogados y usaran cualquier truco para quitarle los bienes que no tengan protegidos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

In this "powerful and inspiring" true story, follow Joe Moglia's legendary career transition from head football coach at Coastal Carolina University to the CEO of TD Ameritrade, one of the country's most successful financial firms. By the time Joe was in his early 30s, he had risen through the high school and college football ranks to become the defensive coordinator at Dartmouth. His dream was very much within reach. Problem was, Joe wasn't making enough money to support his growing family.

Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.

At the age of 24, working with his wife at a car wash, Larry Winters was struggling to get by. He decided he needed to make a change for the better, so he seized control of his life and, day by day, built his own business. Along the way, he learned many lessons about sacrifice, personal responsibility, determination and independence. Winters uses examples from his own life to teach listeners how to gain financial freedom for themselves.

In Bo's Lasting Lessons, the coach draws on his years of experience, using first-person anecdotes to deliver timeless lessons on leadership, motivation, and responsibility. With pithy language, Bo explains that true leadership requires the compassion to actively listen to your people, and then to have the courage to do what is right every time.

Aliza Licht—global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon—is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way.

In this extraordinary work, Beth Macy takes us into the epicenter of a national drama that has unfolded over two decades. From the labs and marketing departments of big pharma to local doctor's offices; wealthy suburbs to distressed small communities in Central Appalachia; from distant cities to once-idyllic farm towns; the spread of opioid addiction follows a tortuous trajectory that illustrates how this crisis has persisted for so long and become so firmly entrenched.

Management guru Jill Geisler has coached countless men and women who want to build their leadership skills, help employees do their best work, and make workplaces happy and successful. In Work Happy, she provides a practical, step-by-step guide, based on real-world experience, respected research, and lessons that will transform managers and their teams. It's a workshop-in-a-book, designed to produce positive, immediate and lasting results.

With student loan debt piling up and no lucrative gigs around the corner, Scott Bradlee found himself in a situation all too familiar to struggling musicians and creative professionals, unsure whether he should use the little income he had to pay the rent on his basement apartment on the fringes of New York City or to avoid defaulting on his loans. It was under these desperate circumstances that Bradlee began experimenting, applying his passion for jazz, ragtime, and doo-wop styles to contemporary hits by singers like Macklemore and Miley Cyrus - and suddenly an idea was born.

In Everything Is Negotiable, Meg Myers Morgan deconstructs preconceived notions about adulthood, parenthood, and career paths that have us limiting ourselves. Instead of following that linear plan, for example, she urges listeners to take action now for what we want - limitations be damned. With wit and verve, Morgan also tells us to forget trying to "have it all", as the cliche phrase goes - it'll never happen. And, Morgan argues, don't bother trying to give 100 percent - we simply can't give anything 100 percent attention, ever!

A pause-resisitng narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: Hope. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life.

It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!

A Code of Honor is the core ingredient to creating winning organizations. This audiobook is a step-by-step guide for any individual, group, or company to actually create a Code of Honor specific to their team. The audiobook explains through examples, stories, and numerous case studies how a Code of a set of rules is created, maintained, enforced and used for rapid and controlled growth of any entity.

The untold story of how America once created the most successful economy the world has ever seen and how we can do it again.

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly?

For fans of the beloved TV show Little House on the Prairie, a self-help audiobook by Melissa Francis, best-selling author of Diary of a Stage Mother's Daughter and child star of Little House on the Prairie, revealing important life lessons inspired by a childhood on set. Melissa Francis was only eight years old when she won the role of a lifetime: Playing Cassandra Cooper Ingalls on the world's most famous prime-time soap opera, Little House on the Prairie.

What really distinguishes the people who literally change the world - those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people - Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs - to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.