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How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and...

SUNDAY TIMES BESTSELLER ‘If you want to write a novel or a script, read this book’ Sunday Times ‘The best book on the craft of storytelling I’ve ever read’ Matt Haig ‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A...

A masterpiece of satire, this classic has entertained and enlightened readers the world over with its sly and ironic portrayal of human life and foibles from the vantage point of Screwtape, a highly placed assistant to "Our Father Below". At once wildly comic, deadly serious, and strikingly original, C.S. Lewis gives us the correspondence of the worldly-wise old Devil to his nephew, Wormwood, a novice demon in charge of securing the damnation of an ordinary young man.

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

Histories of science in the 20th century have focused on relativity and quantum mechanics. But, quietly in the background, there has been a third area of exploration that has equally important implications for our understanding of the universe. It is unknown to the general public, despite the fact that many Nobel prize winners, senior academics and major research centres around the world have been devoted to it - it is the study of plasma.

“In this lively, well-written book, Britt Frank adds her compelling voice to this movement toward listening to rather than avoiding or fighting with what is making you stuck." —Richard C. Schwartz, PhD, creator of Internal Family Systems and author of No Bad Parts "You might just replace...

Your best intentions are not enough. Learn how to scientifically engineer a disciplined existence, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You'll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act.

New York Times Bestseller! The Science of Scaling reveals why most businesses stall—and the exact framework leaders use to grow 10–100x faster than they ever imagined. Instead of grinding for incremental wins, Dr. Benjamin Hardy and Blake Erickson show you how to shatter linear growth, simplify your model, and focus only on the paths that create exponential impact. If you’re ready to stop optimizing what shouldn’t exist and finally build a business that truly scales, this is your playbook. 👉 Apply for one-on-one strategic guidance at Scaling.com.

In this frank, funny, and meticulous book, a leading social scientist lays out the striking facts we know about racism, how we have uncovered them, and how we can start to fix them.

For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law. In his early...

The Art and Science of Executive Storytelling: How Strategic Storytelling Inspires Trust, Elevates Leadership, and Drives Business Growth. In a world driven by data and saturated with information, stories are what truly move people. Transform ordinary communication into extraordinary influence. Apply neuroscience to engage, persuade, and inspire. Build trust and loyalty through authentic vulnerability. Adapt your stories across platforms—from boardrooms to digital media. Leave a legacy that extends far beyond your metrics. In The Art and Science of Executive Storytelling, author and ...

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Introducing The Art of Storytelling, an essential guide for anyone looking to hone their writing skills and craft compelling stories that leave a lasting impact. Whether you're a seasoned writer or just starting out, this book is packed with valuable insights and practical tips that will help you take your storytelling to the next level. Chapter by chapter, you'll learn how to build a strong foundation for your story, create vivid settings that transport your reader to another world, and develop characters that feel real and engaging. You'll explore different perspectives and techniques for...

An absolute treat for the heart and mind, these 24 lectures demonstrate how to master the art of storytelling, offering insight into the process of crafting and delivering a tale to enhancing the stories you tell everyday-to your children at bedtime, in your conversational anecdotes, and in your presentations at work. Teachers, lawyers, clergy, coaches, parents, and anyone who wants to understand the power of stories to capture hearts and minds will benefit from these lessons.

From the geometry of ancient Greece to the quantum mysteries of the 21st century, The Code of the Universe takes you on an extraordinary journey through the history of human thought. This is not a textbook filled with dense equations, but a vivid narrative that reveals how mathematics — the language of nature — has guided our greatest discoveries in physics, astronomy, and beyond. Follow the footsteps of Archimedes, Galileo, Newton, and Einstein as you witness the turning points where new ideas changed not only science, but the course of civilization itself. See how the ancient search ...

New York Times Bestseller! What if scaling wasn’t about working harder—but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact—and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

The Indignities of Being a Woman candidly traces the history of womanhood and investigates how much things have really changed for womankind. By carefully x-raying areas such as body image, marriage, mental illness, fashion, and politics, this audiobook examines what it was like to be a woman in the past versus what it’s like now, when women are constantly told equality between the sexes exists but reality proves otherwise.

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.