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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

Syd Field's books on the essential structure of emotionally satisfying screenplays have ignited lucrative careers in film and television since 1979. In this revised edition of his premiere guide, the underpinnings of successful onscreen narratives are revealed in clear and encouraging language that will remain wise and practical as long as audiences watch stories unfold visually—from hand-held devices to IMAX to virtual reality . . . and whatever comes next.

What are the secrets for writing a great ending for your novel? How do you leave readers so satisfied that they'll want another book by you, right now? What tools and techniques can shape your last 50 pages into a powerful, unforgettable experience? Listen to this audiobook, and you will come away with a thorough knowledge of why great endings work and how to create them for every novel you write.

Are you looking for a book that will help you learn how to write a captivating novel? Then this writing lesson is for you! In The First Fifty Pages, veteran novelist Angela Hunt explains why the first pages of a novel are crucial to hooking and compelling readers to keep reading. With this lesson, you’ll learn how to: * Create an unforgettable first line * Develop a protagonist with whom your reader can bond * And make certain your story starts at the right place In less than 50 pages, this book contains practical advice on how to write an engaging first chapter and guidelines for ...

The grizzly is one of North America's few remaining large predators. Their range is diminished, but they're spreading across the West again. Descending into valleys where once they were king, bears find the landscape they'd known for eons utterly changed by the new most dominant animal: humans. In searing detail, award-winning writer, Montana rancher, and conservationist Bryce Andrews tells us about one such grizzly. Millie is a typical mother: strong, cunning, fiercely protective of her cubs. But raising those cubs becomes ever harder as the climate warms and people crowd the valleys.

Novelist John Gardner's thesis in On Moral Fiction is simple: "True art is by its nature moral." It is also an audacious statement, as Gardner asserts an inherent value in life and in art. Since the book's first publication, the passion behind Gardner's assertion has both provoked and inspired fans. In examining the work of his peers, Gardner analyzes what has gone wrong, in his view, in modern art and literature, and how shortcomings in artistic criticism have contributed to the problem.

Eric Edson has developed a new tool for bringing depth and passion to any screenplay or novel - the 23 Actions All Great Heroes Must Take. It's an easy-to-understand paradigm that provides writers and filmmakers the interconnecting, powerful storytelling elements they need. With true insight, this accomplished screenwriter and university professor pinpoints the story structure reasons most new spec scripts don't sell.

Finished writing your memoir? Get ready for EDITING, where your major work begins. This short guide covers everything you need to know to edit your book like a pro, and take your story and your writing from good to POWERFUL! POWER EDITING FOR MEMOIR WRITERS helps you look at every aspect of your writing—from your initial story concept, through the telling of your story, to how you craft your sentences. This short, concise, no-nonsense guide makes the editing process easy. It introduces you to a fantastically easy editing system, shows you how to use powerful word arrangements called “...

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

This is a message from the Human Resources Division of the New York Journal, New York City's leading photo-newspaper. Please be aware that according to our records you have not yet listened to this book. What exactly are you waiting for? This book has it all: humor, romance, cooking tips, Great Danes, heroine in peril, and dolphin-shaped driftwood sculptures. If you wish to hear about any of the above, please do not hesitate to scroll to the top of this page, where you will find the button to help you buy this book. Sincerely, Human Resources Division, New York Journal

How does one pull from one's own boring, agitated self the truth-speaker who will tell the story a personal narrative needs to tell? That is the question The Situation and the Story asks—and answers. Taking us on a tour of some of the best memoirs and essays of the past hundred years, Gornick traces the changing idea of self that has dominated the century, and demonstrates the enduring truth-speaker to be found in the work of writers as diverse as Edmund Gosse, Joan Didion, Oscar Wilde, James Baldwin, or Marguerite Duras.

Join Ursula K. Le Guin as she explores a broad array of subjects, ranging from Tolstoy, Twain, and Tolkien to women's shoes, beauty, and family life. With her customary wit, intelligence, and literary craftsmanship, she offers a diverse and highly engaging set of stories. The Wave in the Mind includes some of Le Guin's finest literary criticism, rare autobiographical writings, performance-art pieces, and most centrally, her reflections on the arts of writing and reading.

“It’s possible simply to go through life noticing things and writing them down and that this is OK, it’s worth doing... the seemingly insignificant things that most of us spend our days noticing are really significant, have meaning, and tell us something.” – Joan Didion This is not just another list-of-writing-prompts-book because Carolyn V. Hamilton has included personal stories to inspire you to be ruthlessly hones with yourself. And she has done so honestly, openly, and with no holds barred. Just as she encourages you to do. WARNING: Sharing your personal thoughts with yourself...

Mystery Writers of America (MWA) is known for providing unparalleled resources on the craft, art, and business of storytelling, helping writers of all levels improve their skills for nearly a century. Now, this new handbook helps authors navigate the ever-shifting publishing landscape - from pacing, plotting, the business side of publishing, to the current demand for diversity and inclusivity across all genres, and more.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery.

We see notebooks everywhere we go. But where did these indispensable implements come from? How did they revolutionize our lives? And how can using a notebook help change the way you think? In this wide-ranging history, Roland Allen reveals how the notebook became our most dependable and versatile tool for creative thinking.

John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster’s Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he’s learned from a lifetime of communication.

Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.

When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

With Paul Noble’s simple, relaxed approach, you will learn in a way that suits you—without having to memorise long lists of words you won’t use; scribbling notes as you listen; or feeling frustrated. Instead, Paul will introduce you to the basics of Japanese and guide you through over 15 hours of everyday scenarios—from simple situations like asking for directions and eating out to talking about yourself and how to master the different tenses—that are practical, fun and applicable. Just listen, interact and learn wherever you are.

Drawing from her twenty years of teaching experience and her bestselling Substack newsletter, For Dear Life, Maggie Smith breaks down creativity into ten essential elements: attention, wonder, vision, play, surprise, vulnerability, restlessness, tenacity, connection, and hope. Each element is explored through short, inspiring, and craft-focused essays, followed by generative writing prompts. Dear Writer provides tools that artists of all experience levels can apply to their own creative practices and carry with them into all genres and all areas of life.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Michael Chad Hoeppner has coached presidential candidates, prominent CEOs, and Ivy League deans on their communication skills. Now, he shares his wide‑ranging knowledge in Don't Say Um. Hoeppner has created an entirely new approach to communication training, providing physical exercises to quickly improve speaking. With simple-to-master exercises, Don’t Say Um is an essential tool for improving your speech. Don't Say Um challenges our preconceived notions of good speaking techniques and offers powerful tools to become master communicators.

Most people think genres are simply categories on Netflix or Amazon that provide a helpful guide to making entertainment choices. Most people are wrong. Genre stories aren’t just a small subset of the films, video games, TV shows, and books that people consume. They are the all-stars of the entertainment world, comprising the vast majority of popular stories worldwide. That’s why businesses—movie studios, production companies, video game studios, and publishing houses—buy and sell them. Legendary writing teacher John Truby provides a guide to understanding the major genres of the story world.

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading. Audiences will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.

For the last 20 years, George Saunders has been teaching a class on the Russian short story to his MFA students at Syracuse University. In A Swim in a Pond in the Rain, he shares a version of that class with us, offering some of what he and his students have discovered together over the years. Paired with iconic short stories by Chekhov, Turgenev, Tolstoy, and Gogol, the seven essays in this book are intended for anyone interested in how fiction works and why it’s more relevant than ever in these turbulent times.

For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Imagine how different your life would be if you could tell whether someone was lying or telling you the truth. Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences. As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world’s best at recognizing deceptive behavior.

We spend so much of our lives talking to each other, but how much are we simply running on automatic - relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and nonviolent communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating.

In her latest groundbreaking book, The Let Them Theory, Mel Robbins—New York Times bestselling author and one of the world's most respected experts on motivation, confidence, and mindset—teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: YOU. Your happiness. Your goals. Your life.

The Nevermore Leaderboards competition has gathered more attention than perhaps in any era prior, with gods getting both directly and indirectly involved to see who will eventually come out on top. Jake, who has so far been performing above all expectations, enters his final Challenge Dungeon before it’s time to meet up with his party once more. Together, they’ll make a final push to try and climb as many floors as possible before time is up and, hopefully, in the end, find their names atop the Nevermore Leaderboards.

Alice Scott is an eternal optimist still dreaming of her big writing break. Hayden Anderson is a Pulitzer-prize winning human thundercloud. And they’re both on balmy Little Crescent Island for the same reason: To write the biography of a woman no one has seen in years—or at least to meet with the octogenarian who claims to be the Margaret Ives. Tragic heiress, former tabloid princess, and daughter of one of the most storied (and scandalous) families of the 20th Century.

Fast-paced, thrilling, and emotional, Atmosphere is Taylor Jenkins Reid at her best: transporting listeners to iconic times and places, creating complex protagonists, and telling a passionate and soaring story about the transformative power of love—this time among the stars.