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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

Originally published in 1986, E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is perhaps the greatest self-help business book of all time. Written by Michael E. Gerber, the book contains the most essential principles of small business operations. These principles are organized into seven categories:

This is a summary of Michael E. Gerber's The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2001), which explores the question of why so many small businesses don’t survive. The answer is simple, yet profound: because they don’t understand the work of running a business....

As a small business owner, your business is the clearest reflection of who you are and what you want from life. Michael E. Gerber explains this and more in The E-Myth Revisited. Step by step, Gerber shows how to shift your focus away from what your business is producing, and toward how well your business is producing it for your customers.