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You just asked yourself: Hmm, should I read the description for this book? And...here you are...reading the description. So, how did you make this decision? This book reveals the answer: mental pictures. Before you make a decision, you imagine the outcome. If this image feels vivid and pleasant, then you proceed with it. Using this knowledge, you can influence any decision by tweaking those mental pictures. Imagine Reading This Book exposes a fascinating quirk of the human mind, while offering practical (and unusual) techniques to influence decisions in life and business.

Humans learn by association. Every concept that you understand is connected to an earlier concept. So then, what happens if you retrace those connections? Wouldn’t you eventually find a starting point? Indeed, you would. The Tangled Mind argues that a small group of primitive concepts fueled your knowledge of the world.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Both persuasion and manipulation are methods of convincing people to do something, to get them to react favorably to your ideas, or to change their thinking to match yours. These techniques are based on principles of human action and interaction. Although the two are similar to some extent, they follow different styles, and their results are usually different. Both forms of manipulative psychology use the art of interpreting body language and communication to make your personality more appealing to others.

Does AI feel too complex to understand? Are you overwhelmed by jargon or worried about being left behind? If so, this audiobook is for you. With clear, practical guidance, Artificial Intelligence for Beginners makes AI accessible for everyone. Whether you’re a non-tech professional or a lifelong learner, this audiobook demystifies AI without overwhelming you. Learn how AI can enhance your capabilities, streamline your life, and open up new opportunities.

This engaging and accessible guide unpacks the essentials of AI, from its fascinating origins to its cutting-edge applications in healthcare, education, and beyond. Discover how AI impacts your life today—and what it means for your future. In this book, we explore the ethical challenges, real-world applications, and practical insights to thrive in an AI-driven world. Whether you’re an entrepreneur, professional, or curious reader, this book offers the clarity and tools to embrace AI as a force for innovation and growth.

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

Like all relationships, the ones we have at work are subject to stresses—maybe even fractures that can really take a toll on the workplace. Productivity is lost. Time is wasted. Tension mounts. Cooperation is reduced. And the workplace becomes toxic. What’s the solution? In Making Things Right at Work, Dr. Gary Chapman is joined by business consultants Dr. Jennifer Thomas and Dr. Paul White to offer the strategies you need to restore harmony at work. Don’t let broken relationships taint your work environment. Take the needed steps to make things right today.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

In Tune In, award-winning Nuala Walsh champions understanding behavior as an insurance policy against mishearing, misinformation, and misjudgment. This timely masterclass stands apart in its original treatment of 'deaf spots,' the hidden judgement killers that stop us from hearing what really matters. It not only explains your worst mistakes but equips you to prevent future error and the sting of regret.

You’re standing at the forefront of a technological revolution… But who do you want to be in charge: It or you? Generative AI is shaping the future, and there’s really no choice but to get on board… and it’s only when you do that you’ll be able to access its incredible benefits. Want to boost your creativity? Enhance your efficiency? Solve problems more easily? AI can help you with all of these things… But it requires something of you first.

In today's complex business environment, the ability to solve problems systematically and make strategic decisions effectively is more crucial than ever. This comprehensive guide presents a proven seven-step framework that breaks down the science of problem-solving into practical, actionable steps.

“The sum is greater than its parts” not only describes the wonderful marriage of chocolate and peanut butter in a Reese's Cup but also applies to DIBS. The Dynamic Income Banking System incorporates two unconventional yet powerful financial strategies: the Infinite Banking Concept and the Income Snowball. This system not only can provide you and your family consistent passive income but also builds wealth, provides a legacy, and can make your dreams of an early retirement a reality. This book describes Mike Kwong’s own journey living what he thought was the American Dream. He soon ...

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

In The Anxious Generation, social psychologist Jonathan Haidt lays out the facts about the epidemic of teen mental illness that hit many countries at the same time. He then investigates the nature of childhood, including why children need play and independent exploration to mature into competent, thriving adults. Haidt shows how the “play-based childhood” began to decline in the 1980s, and how it was finally wiped out by the arrival of the “phone-based childhood” in the early 2010s.

No matter who you’re talking to, The Next Conversation gives you immediately actionable strategies and phrases that will forever change how you communicate. Jefferson Fisher, trial lawyer and one of the leading voices on real-world communication, offers a tried-and-true framework that will show you how to transform your life and your relationships by improving your next conversation.

Trauma is a fact of life. Veterans and their families deal with the painful aftermath of combat; one in five Americans has been molested; one in four grew up with alcoholics; one in three couples have engaged in physical violence. Dr. Bessel van der Kolk, one of the world’s foremost experts on trauma, has spent more than three decades working with survivors. In The Body Keeps the Score, he uses recent scientific advances to show how trauma literally reshapes both body and brain, compromising sufferers’ capacities for pleasure, engagement, self-control, and trust.

The author of the New York Times best seller You Are the Placebo, as well as Breaking the Habit of Being Yourself and Evolve Your Brain, draws on research conducted at his advanced workshops since 2012 to explore how common people are doing the uncommon to transform themselves and their lives. Becoming Supernatural marries the some of the most profound scientific information with ancient wisdom to show how people like you and me can experience a more mystical life.

For decades, Amy ran. Through the dirt roads of Amarillo, Texas, where she grew up; to the campus of the University of Virginia, as a student athlete; on the streets of New York, where she built her adult life; through marriage, motherhood, and a thriving career. To outsiders, it all looked, in many ways, perfect. But Amy was running from something—a secret she was keeping not only from her family and friends, but unconsciously from herself. “You’re here, but you’re not here,” her daughter said to her one night. “Where are you, Mom?”

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

Dr. Peterson guides us through the ancient, foundational stories of the Western world. In riveting detail, he analyzes the Biblical accounts of rebellion, sacrifice, suffering, and triumph that stabilize, inspire, and unite us culturally and psychologically. Adam and Eve and the eternal fall of mankind; the resentful and ultimately murderous war of Cain and Abel; the cataclysmic flood of Noah; the spectacular collapse of the Tower of Babel; Abraham’s terrible adventure; and the epic of Moses and the Israelites.

We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why some people seem to navigate relationships effortlessly, while others struggle.

James Clear nos brinda fantásticas ideas basadas en investigaciones científicas, que le permiten revelarnos cómo podemos transformar pequeños hábitos cotidianos para cambiar nuestra vida y mejorarla. Esta guía pone al descubierto las fuerzas ocultas que moldean nuestro comportamiento - desde nuestra mentalidad, pasando por el ambiente y hasta la genética - y nos demuestra cómo aplicar cada cambio a nuestra vida y a nuestro trabajo. Después de leer este libro, tendrás un método sencillo para desarrollar un sistema eficaz que te conducirá al éxito.

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

Spiritual teacher Michael A. Singer explores the question of human identity and shows how the development of consciousness can enable us all to dwell in the present moment and achieve happiness and self-realization.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

In a world that constantly demands conformity, validation, and approval, Let Them offers a liberating perspective on how to embrace your true self and find inner peace. Celeste Nova Whitmore takes listeners on a transformative journey of letting go of the need to control others' opinions, expectations, and behaviours, and instead empowers them to focus on what truly matters: their own peace, authenticity, and well-being.

In this breakthrough book, clinical psychologist Lindsay Gibson exposes the destructive nature of parents who are emotionally immature or unavailable. You will see how these parents create a sense of neglect and discover ways to heal from the pain and confusion caused by your childhood. By freeing yourself from your parents' emotional immaturity, you can recover your true nature, control how you react to them, and avoid disappointment. Finally, you'll learn how to create positive new relationships so you can build a better life.

Have you ever wondered "Why did I do that?" or "Why can't I just control my behavior?" Others may judge our reactions and think, "What's wrong with that person?" When questioning our emotions, it's easy to place the blame on ourselves; holding ourselves and those around us to an impossible standard. It's time we started asking a different question. Through deeply personal conversations, Oprah Winfrey and renowned brain and trauma expert Dr. Bruce Perry offer a groundbreaking and profound shift from asking “What’s wrong with you?” to “What happened to you?”

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you’ll hear the voices of people he interviewed - scientists, criminologists, military psychologists.

This sound meditation is tuned to 111 Hertz, a frequency known to help lower cortisol levels, the primary hormone responsible for stress. As you listen, the soothing vibrations work to calm your nervous system, helping to reduce anxiety and promote relaxation. This frequency is ideal for those seeking relief from the pressures of daily life, creating a sense of inner peace and balance.

Dr. Schwartz’s Internal Family Systems (IFS) model has been transforming psychology for decades. With No Bad Parts, you’ll learn why IFS has been so effective in areas such as trauma recovery, addiction therapy, and depression treatment - and how this new understanding of consciousness has the potential to radically change our lives.

Over the past several years, Dr. Becky Kennedy—known to her followers as “Dr. Becky”—has been sparking a parenting revolution. Millions of parents, tired of following advice that either doesn’t work or simply doesn’t feel good, have embraced Dr. Becky’s empowering and effective approach, a model that prioritizes connecting with our kids over correcting them. Parents have long been sold a model of childrearing that simply doesn’t work. From reward charts to time outs, many popular parenting approaches are based on shaping behavior, not raising humans.

One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose of­fice she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.