Showing results for "amanda ronconi" in Business & Careers

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

The authors joined forces professionally when Kathy hired Shannon to be a member of her leadership team. This book describes the transformation they led to convert operations from traditional manufacturing to a lean enterprise. Kathy (executive leader responsible for profitability) and Shannon (transformation leader) share the finer points of a comprehensive change process, the challenges and triumphs, and the real emotion involved during their quest for success.