Showing results by author "Ben Casnocha" in All Categories

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world.

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies.

Most Kara Swisher reported in Re/code this week that Yahoo CEO Marissa Mayer asked her top executives to make explicit commitments to stay at Yahoo - that they take a “pledge.” Swisher writes: “That move seems to have backfired a bit, resulting in several major departures recently, including European boss Dawn Airey, marketing and media head Kathy Savitt, development chief Jackie Reses and many others to other jobs.”

Reid Hoffman, cofounder and executive chairman of LinkedIn, Ben Casnocha, co-author of “The Start-Up of You”, and Chris Yeh, vice president of marketing at PBworks, write about how to attract an entrepreneurial workforce by offering relationships built on reciprocity and alliance.

In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act likes an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and practical.