Photographers in large cities often say that the clients in their area won’t purchase anything but digital files.

So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it’s really like transitioning from the digital file model to the boutique business model in a competitive market.

She joins me today to cover things like:

• How to stand out in a crowded market when you’re not offering the same thing as everyone else.

• How she transitioned an existing client from a hybrid model to the boutique system (and how much photography they recently purchased from her).

• What her husband said after her first boutique photography sale.

• How she recognized gaps in her sales system and what she did to streamline her process (so it was more profitable).

• What she’s most excited about moving forward in her business.

If you can relate to feeling like no one in your market would pay for photography products rather than digital files, we recorded this Joycast just for you!

Hit play to get a dose of inspiration and tactical tools you need to go all-in on the boutique business model.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-216

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Almost all photographers will believe a common myth (or several common myths) at some point in their journey.

Not only do those myths cost valuable time and money, but they also lead to frustration and feeling like you’re spinning your wheels like Fred Flinstone.

If you’ve ever thought things like:

• “I need to have the latest and greatest gear to get started.”

• “I need a studio to be successful.”

• “My portfolio isn’t big enough to get clients.”

• “I should photograph anyone and everyone who wants my services.”

Then today’s episode is just for you.

Hit play to get unstuck, learn from my mistakes, and find the fastest path to success as a boutique portrait photographer.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-215

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with a disappointing response… or no response at all?

What if you could all but avoid that painful experience by separating your leads into five clear zones?

Today I’m talking to Allie Cline, who developed a five zone method for identifying right-fit clients in your photography business!

In our conversation today, we’ll cover:

• How a TikTok trend started Allie’s five zone method.

• How to avoid the “danger zone” of leads who will never turn into clients.

• Why taking on not “perfect” clients may still be the right thing for your business.

• One of the most common traps photographers fall into when looking for clients.

Allie originally shared this method at my three-day event just for boutique photographers, so if you missed out, here's your second chance to hear it!

And make sure to grab her five zone method graphic below, so you can follow along every time you get a new lead.

FIVE ZONE METHOD GRAPHIC:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-214

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever felt STUCK in your photography business?

Maybe you have a portfolio, have purchased courses, and even have a few clients under your belt… but you still aren’t gaining much traction.

It feels like every time you DO take a few steps forward, you’re met with resistance and end up sliding back down to where you were.

Tacoma, Washington photographer Danica Williams was in the same boat.

But with ONE decision, she turned it all around and made more money in three months than in the last three years of her photography business… COMBINED.

Today we tackle things like:

• Going from charging ZERO to charging what you’re worth.

• Why building a beautiful portfolio often ISN’T the answer to getting more clients.

• Winning the mental game of seeing yourself as an ARTIST.

• Her first nearly $3,000 photography sale.

• Working a full-time job while growing your photography business and investing in education.

• And MORE!

So if you want to learn exactly how to get unstuck and start finally gaining traction in your photography business, hit play and get ready to feel empowered!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-213

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If you are going to go ALL IN and invest time and money into your photography business, it’s important to have the buy-in of your spouse.

But how exactly do you get that?

It can be tricky – especially if you have tried before and failed, have purchased programs before and had them not work for you, or have a partner who doesn’t share your vision!

Today I’m sharing eight concrete steps for how to talk to your spouse about investing in your photography business.

These tips have not only worked for me, but for my students who have gone on to grow and run successful boutique portrait photography businesses! Sometimes even without the support of their spouse (at first).

Plus, I put together an invaluable cheat sheet of steps you can take to overcome concerns and stay calm during a difficult conversation.

So hit play if you’re ready to get the buy-in of your special person so you can run full speed ahead at your photography business dreams.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-212

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Are you wondering how to balance your photography business with your family plans and demands this summer?

The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!

So I rounded up six ways to make this summer season COUNT for your photography business!

I’m talking about things like:

• Reverse engineering your photography business goals

• The 3 phases you need to focus on to be sure you're not sidelining your business

• The right way to pre-plan for the holiday season

• How to stay accountable and take bite-sized actions toward your business goals

All WITHOUT working 40 hours a week.

So if you want to put your family first while growing your photography business this season, hit play and get ready to jot down these six things to do before Memorial Day!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-211

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever felt like throwing in the towel on your photography career?

Maybe you’re struggling with:

• Feeling like you’ve tried everything and still not finding right-fit clients

• Working all hours of the day and losing the time freedom you set out to create

• Being endlessly busy but unable to outsource or hire an employee

My guest today, Angela Hopper Lee, was in the same boat.

Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her business.

Thankfully, that’s when she found us. Just a short while later, she owned her time again AND was averaging $3,000 an order!

So if you want to learn how to stand out in a sea of competition and sell your photography as a shy introvert, hit play and get ready to feel inspired!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-210

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever wondered if you’re ready to start CHARGING for your photography?

Maybe it feels too good to be true that you could make money doing something you love…

Or maybe you worry that you’re not good enough to start making money…

In this episode, I share eight ways to tell if you’re ready to start charging for your photography.

I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you).

When I was deciding to charge (and how much to charge) for my photography, my mind was filled with “what if?” questions like:

• What if I’m not good enough yet?

• What if she doesn’t like them?

• What if I charge too much?

But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).

So if you want to start charging for your photography but you’re not sure where to start, hit play and get ready to feel confident about your decision!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-209

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756