Worth Every Penny Joycast By cover art

Worth Every Penny Joycast

By: Sarah Petty
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  • Summary

  • How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing
    Sarah Petty | Joy of Marketing
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Episodes
  • #212: How to Talk to Your Spouse or Partner About Investing in Your Business

    #212: How to Talk to Your Spouse or Partner About Investing in Your Business
    May 21 2024

    If you are going to go ALL IN and invest time and money into your photography business, it’s important to have the buy-in of your spouse.

    But how exactly do you get that?

    It can be tricky – especially if you have tried before and failed, have purchased programs before and had them not work for you, or have a partner who doesn’t share your vision!

    Today I’m sharing eight concrete steps for how to talk to your spouse about investing in your photography business.

    These tips have not only worked for me, but for my students who have gone on to grow and run successful boutique portrait photography businesses! Sometimes even without the support of their spouse (at first).

    Plus, I put together an invaluable cheat sheet of steps you can take to overcome concerns and stay calm during a difficult conversation.

    So hit play if you’re ready to get the buy-in of your special person so you can run full speed ahead at your photography business dreams.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-212

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
    Show more Show less
    25 mins
  • #211: 6 Things to Do Before Memorial Day in Your Photography Business To Crush 2024

    #211: 6 Things to Do Before Memorial Day in Your Photography Business To Crush 2024
    May 14 2024

    Are you wondering how to balance your photography business with your family plans and demands this summer?

    The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!

    So I rounded up six ways to make this summer season COUNT for your photography business!

    I’m talking about things like:

    • Reverse engineering your photography business goals

    • The 3 phases you need to focus on to be sure you're not sidelining your business

    • The right way to pre-plan for the holiday season

    • How to stay accountable and take bite-sized actions toward your business goals

    All WITHOUT working 40 hours a week.

    So if you want to put your family first while growing your photography business this season, hit play and get ready to jot down these six things to do before Memorial Day!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-211

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
    Show more Show less
    15 mins
  • #210: Massive Debt Left This 18-Year Career Photographer Ready to Quit. Her Inspiring Turnaround Story

    #210: Massive Debt Left This 18-Year Career Photographer Ready to Quit. Her Inspiring Turnaround Story
    May 7 2024

    Have you ever felt like throwing in the towel on your photography career?

    Maybe you’re struggling with:

    • Feeling like you’ve tried everything and still not finding right-fit clients

    • Working all hours of the day and losing the time freedom you set out to create

    • Being endlessly busy but unable to outsource or hire an employee

    My guest today, Angela Hopper Lee, was in the same boat.

    Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her business.

    Thankfully, that’s when she found us. Just a short while later, she owned her time again AND was averaging $3,000 an order!

    So if you want to learn how to stand out in a sea of competition and sell your photography as a shy introvert, hit play and get ready to feel inspired!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-210

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
    Show more Show less
    31 mins
Leadership Economics
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Sara freaking petty ❤️

I honestly have always seen videos or advertisment of Sara it was when i actually heard her podcast that i felt like she got me. Especially with this photography business industry. There are Soo many ups and downs in this business and she is truly a ray of Sunshine.

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Profile Image for Val Curie

Excellent

Informative, entertaining, and relatable. I've only listened to a few episodes so far, and it's already given me some great motivation and ideas to apply to my photography business!

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Profile Image for Nicole Viscome

Spot on!

I have also worked in Marketing for over a decade and have just started my own photography business last year. This podcast helps you get back to the basics and chart a course for success - even if you think you already know the way. Can't wait to do some of Sarah's free courses!

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Amazing

Amazing!

This podcast absolutely changed my life, and is giving me the confidence to leave my full time jobs and work for myself full-time!!

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Amazing

Sarah is teaching me so much! I'm on a marathon listening to all the episodes!

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Profile Image for Heather Garner

Motivating and Encouraging!

Worth Every Penny was just what I needed! Motivating and encouraging, but most of all REAL! Every photographer needs this, no matter if they are a veteran or a newbie!

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Profile Image for Ande Dunn

So informative, so inspiring, so relatable.

I loved these podcast. Sarah's so inspiring. I bought the book Worth Every Penny.

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