Joe Pine has a knack for seeing workplace trends ahead of others. As a co-founder of Strategic Horizons LLP, he has helped organizations innovatively increase economic value for over three decades.

Joe is a pioneer behind the experience economy, and he is now trailblazing the concept of a transformation economy in his latest book. Join us as we discuss the fifth and final economic offering and how it can impact employees and customers alike.

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups.

In this episode, Dart and Joe discuss:
- Joe’s latest writing project on the transformation economy
- Examples of transformative experiences
- The economic value of customer transformation
- How to recognize different types of transformation
- Work as a transformation offering
- The correlation between transformation and wealth
- How to create transformative experiences for individual aspirations
- Joe’s outlook on the experience-design profession
- And other topics…

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Northeastern University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years. He is now pioneering the idea of a Transformation Economy through the development of his latest book.

Joe is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, a lecturer at Columbia University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization.

Resources mentioned:
The Experience Economy¸ by Joseph Pine II: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975
Mass Customization, by Joseph Pine II: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727
Work, Pray, Code, by Carolyn Chen: https://www.amazon.com/Work-Pray-Code-Becomes-Religion/dp/0691219087
The Anatomy of Genres, by John Truby: https://www.amazon.com/Anatomy-Genres-Story-Forms-Explain/dp/0374539227
The World Experience Organization Summit: www.WorldXO.org

Connect with Joe:
https://transformationsbook.substack.com/
www.StrategicHorizons.com
LinkedIn: https://www.linkedin.com/in/joepine/

Many people offer predictions about the future of work, but only a handful are trained futurists who know how to influence that future effectively. Reanna Browne stands out by making the future of work her specialty. With a thorough academic background and a decade of experience in strategic foresight, Reanna guides public, private, and start-up companies in navigating change, cultivating resilience, and using the present to shape a more promising future of work.

Reanna Browne is an academically trained futurist, former elite athlete, and the founder of Work Futures, a global consultancy firm specializing in strategic foresight. She is a leader in her field and has earned recognition as one of the “World’s Top Female Futurists” among fellow practitioners.

In this episode, Dart and Reanna discuss:
- The field of futures and foresight and the job of a trained futurist
- The largest misunderstandings we have about the future
- How to use the present to change what lies ahead
- What led Reanna to study the future of work
- The largest changes we see emerging around work
- Steps we can take today to change the future of work
- And other topics…

Reanna Browne is an academically trained futurist, former elite athlete, and the founder of Work Futures, a global consultancy firm specializing in strategic foresight. With over a decade of experience in strategic workforce planning, Reanna guides public, private, and start-up organizations in navigating change, cultivating resilience, and using the present to shape a more promising future of work. She has been recognized as one of the “World’s Top Female Futurists” by fellow practitioners.

Presently, Reanna serves on the Future of Work Advisory Panel for the Australian HR Institute, drawing on her extensive academic background. She holds an MA in Strategic Foresight from Swinburne University and a post-graduate qualification from the University of the Sunshine Coast in Australia. She is also a distinguished graduate of the Finland Futures Academy and the Shillington School of Graphic Design.

Resources mentioned:
Why Greatness Cannot Be Planned, by Kenneth O. Stanley: https://www.amazon.com/Why-Greatness-Cannot-Planned-Objective/dp/3319155237
“The Bitter Lesson,” by Rich Sutton: http://www.incompleteideas.net/IncIdeas/BitterLesson.html
Enlightenment Now, by Stephen Pinker: https://www.amazon.com/Enlightenment-Now-Science-Humanism-Progress/dp/0525427570

Connect with Reanna:
LinkedIn: https://www.linkedin.com/in/reannabrowne
Instagram: https://www.instagram.com/futurist_reanna/
Work Futures: https://workfutures.com.au/

Artificial intelligence technologies are transforming our world, with innovations like LLMs and VR becoming part of everyday life and the workplace. Marlene de Koning, HR tech and experience expert, sees an opportunity to enhance employee well-being by improving how we use these technologies at work, bridging the gap between technology and business strategy.

Marlene de Koning is the author of HR Tech Strategy and the Director at PwC Nederland, where she leads the HR Tech & Digital team. With over a decade of experience in the HR and employee experience industry, she has worked extensively with global clients such as LinkedIn and Microsoft to enhance the world of work.

In this episode, Dart and Marlene discuss:
- Technology-driven employee experiences
- The misuse of HR technology
- How LLMs, AI, and AR are impacting the work experience
- Surprising areas where companies are using augmented reality
- One vital skill new technologies will demand
- Differences between human capital and human capability management
- 5 stages of hybrid work
- Personalizing work experience through technology
- And other topics…

Marlene de Koning is an author, start-up mentor, and the Director at PwC Nederland, where she leads the HR Tech & Digital team. With over a decade of experience in the HR and employee experience industry, she has worked with global clients such as LinkedIn and Microsoft to enhance the world of work. Her latest book, HR Tech Strategy, dissects the formula for aligning technology-driven employee experiences with profitable business results.

Within Microsoft, Marlene worked on the Microsoft Startups team, served as the Director of Solutions Design for Workplace Intelligence and Director of GTM Strategy, and consulted as the Director of Work & Employee Experience. During her time with LinkedIn, she served on Team Lead Solutions, as a Senior Solutions Consultant and Global Project Lead, and New Product and Solutions Consultant for Northern Europe.

Resources mentioned:
HR Tech Strategy, by Marlene de Koning: https://www.amazon.com/HR-Tech-Strategy-Revolutionizing-Experience/dp/1637425678

Connect with Marlene:
LinkedIn: https://www.linkedin.com/in/marlenedekoning
PwC Nederland: https://www.pwc.nl/nl.html