There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on.

As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted.

We want our ideal customers to come across our social posts, videos, blogs, podcasts, emails, WHATEVER IT IS, and click on that one first.

There is a secret key to magnetic content like this – content that just has that indescribable pull to it – and we're going to talk about it in this episode.

Today I'm sharing a concept that I believe in *SO STRONGLY* but that so far, I've only taught on in my membership Making Good Happen.

Let the bean-spilling begin! 🫘

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