I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding.

AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one.

Hollie Arnett is a graphic designer turned brand strategist. Her mission is to help creatives build their brands, grow their audiences, and share their work with the world so that they can see their vision come true.

Hollie and I are kindred spirits in a few ways, but the most obvious was right smack on her website’s bio. She says, “more creativity, colour, and joy in the world? Yes please.” For those of you who have been around for a while, you know I relate to this on so many different levels. And in fact, Hollie’s relatability is one of the things I like so much about her. She explains branding in an accessible way without the annoying jargon and buzzwords. She is also passionate about what she does, and throughout our conversation offered a goldmine of actionable tips and takeaways.

Whatever stage your branding is in, I know you will find some nugget of wisdom to take away from this interview and keep in your back pocket. Or better yet, put into play right away!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/238
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on.

As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted.

We want our ideal customers to come across our social posts, videos, blogs, podcasts, emails, WHATEVER IT IS, and click on that one first.

There is a secret key to magnetic content like this – content that just has that indescribable pull to it – and we're going to talk about it in this episode.

Today I'm sharing a concept that I believe in *SO STRONGLY* but that so far, I've only taught on in my membership Making Good Happen.

Let the bean-spilling begin! 🫘

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/236

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So Charelle and I decided to crack it open!

Now, while I don’t agree with everything in E-Myth, it turned out there were more valuable takeaways than I think either Charelle or I were expecting, which was such a lovely surprise. As per usual, Charelle and I flagged at different sections and had some really different takeaways. I cannot wait for you to listen to our conversation and see what you think.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/237
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.